Facebook's "Off-Facebook Activity" Tool Disconnects Targeting Data from Targeted Ads from Profiles but Does Not Remove It

Facebook Deploys an Off-Facebook Activity Tool Enabling users to view a summary of applications and websites have shared their user data with Facebook and gives them the ability to delete information from their Facebook accounts. The new tool will be launched for the first time in Ireland, South Korea and Spain before being rolled out in the coming months. Facebook announced for the first time a transparency tool for users more than a year ago at the F8 Developers Conference in May, 2018. At the time, CEO, Mark Zuckerberg said…

The Ultimate Guide to Nonprofit Fundraising

Non-profit fundraising is exciting. It is the lifeblood of charities and can be used to educate donors about a cause and to engage donors. Fundraising is also a big undertaking. Because this is probably your main source of revenue as a charity, fundraising can be a tedious and endless effort. It may even sound scary. But that should not be A great fundraiser can (and should!) Be learned and mastered. Building a nonprofit fundraising plan is the best way to equip your volunteers, avoid the pitfalls of fundraising and create…

Google may have indexing problems again

Google seems to be having problems indexing new content again. Google's Danny Sullivan on Tuesday validated Twitter-related indexing concerns, saying, "Yes, I think there could be problems." Indexing. Google seems to be having issues indexing new content and posting some of these new content in Google Search and Google News. It's unclear how widespread the problem is, but it's not clear how much it's doing. after my tests, some content is indexed quickly by Google, while others are not indexed indexing problems seemed to have started around 14 h 30.…

Google may have indexing problems again

Google seems to be having problems indexing new content again. Google's Danny Sullivan on Tuesday validated Twitter-related indexing concerns, saying, "Yes, I think there could be problems." Indexing. Google seems to be having issues indexing new content and posting some of these new content in Google Search and Google News. It's unclear how widespread the problem is, but it's not clear how much it's doing. after my tests, some content is indexed quickly by Google, while others are not indexed indexing problems seemed to have started around 14 h 30.…

How to Master Effective and Non-Annoying Networking

Do you remember the good old days when we found jobs through ads in everyday life? Hard to believe, especially considering that 70% of jobs are created through personal relationships according to John Bennett, director of the Master of Science at the McColl School of Business. Whether you are trying to develop your personal career or to form new business relationships, establish offline connections, personal relationships have become even more essential at the time when online social networks are becoming the norm. "Networking" is a buzzword with which many of…

Do not call me: almost 90% of customers no longer answer the phone [Study]

A debate is ongoing on the role of telephone sales and their effectiveness. Many experts have long claimed that "impromptu calls are dead", but is any form of solicitation or internal selling effective now? A new survey and a new Zipwhip report (mandatory registration) to promote messaging indicate that the phone is becoming less efficient for several reasons. Indeed, numerous anecdotal evidence indicates that finding leads over the phone is a growing problem in all markets, whether it is consumers or b2b buyers. According to widely cited data from separate…

SMX East's early-rising rates expire soon

So much is happening in SEO and SEM that it's hard to follow. That's why you should come to SMX East on November 13 and 14 in New York City for concrete tactics and the savvy advice of marketers on the world's smartest research world. The agenda is a mine of content – more than 90 sessions on SEO, SEM, operations and agency management (new!), Local search marketing for multi-site brands (new !), CRO, analysis, attribution, content, video, mobile, tools, etc. Back in the office, you'll discover new ways to…

GIF guide of autumn 2019

GIF images are more than just fun images to watch, they can also dramatically improve your marketing results. This is because catchy images stimulate engagement. For example, Facebook posts containing images have 2.3 times more engagement than those without an image. Tweets containing visual elements generate 150% more retweets than tweets without them. In addition, e-mail GIFs can increase click rates by 42% and 103%, as well as conversion rates, and have a positive effect on revenue. It's a good idea to add a GIF to your next newsletter or…

Survey: Increasing demand for content adds extra pressure on marketing to improve cross-functional collaboration

Most people, closed muted teams and communication failures are well known. In our rapidly changing environments, it can sometimes be difficult to ensure that all teams are on the same page, especially with regards to the performance of digital marketing. New solutions, often designed to accelerate processes and improve efficiency, create complexities as new users are added, additional tools are implemented, and processes must be implemented evolve. The content creation process can involve a number of actors from different teams, but how do we make sure everyone is on the…

The convergence of data quality on the possibility of discovering the consumer

While technology extends the purchases of customers interested in high-consumption products such as travel, vehicles or the major appliances, it is at the local level of efficiency. A consumer can use up to 13 different sources to find information about a business, but when it's time to move on to a store visit, he turns to Google. Four out of five consumers use search to find local information and 50% of mobile consumers visit a store during the day. Customers want Google to provide the best solution to meet their…