Survey: 90% of consumers tell brands to move away from shocking and extreme content

Brand safety issues are partly responsible for the housing trend and they are also causing a decline of the program by certain brands. A new survey by the Trustworthy Accountability Group (TAG) and the Brand Safety Institute (BSI) shows why brands should be worried that their content will appear next to questionable or offensive content. Reduce their purchases or stop buying altogether. . TAG and BSI interviewed just over 1,000 American adults at the end of July. Like other similar investigations, the parties found that a majority of consumers would…

Do not pay later. Sign up for SMX East.

Last week, I shared 11 good reasons to attend SMX East on November 13 and 14 in New York. I could list 11 others today – but instead, I'll give it to your peers and let them tell you why they chose SMX: "A lot of great information. I left with concrete actions to implement on our site that will improve our ranks of research. It was invaluable for our company! "- Amy O 'Brien, Yankee Publishing Inc. " Good speakers and the ability to learn more about areas in…

What is Marketing by Authorization and Its Operation

Have you ever registered to receive e-mail updates and special offers from a brand? that you like? Chances are, this answer is "a thousand times, yes." Let's say you open your email to see a new Starbucks promotion. Maybe for your birthday, you will be offered a free drink or a 20% discount coupon. This offer, and similar ones, are examples of permission-based marketing. Email marketing based on authorization Authorized marketing is a term coined by Seth Godin. It explains how companies can market their products to a subscriber who…

MarTech Beta Rates Expire Saturday

If Your Business Priorities Include … Demonstrate the Return on Investment of Your Marketing Technology InvestmentsAccelerate Your Marketing by Adopting Agile MethodsReserve people and build successful teamsConnecting with an engaging community of brilliant marketers … then consider attending MarTech, September 16-18 in Boston. Join me and 1,400 other high-level marketers for an unforgettable professional experience, including: More than 75 sessions covering the areas of marketing and leadership, data and analytics, technology and operations, and more 80 expert presenters from reputable brands and solution providers who define the 100+ market marketing…

How to advertise to an audience with 8 seconds attention

When reading the title of this article, analyze the subject and decide that you want to click on it, much more viewers left and went to the next. This is not personal, it is the way most 21st century digital consumers are processing information. The average viewer's attention is becoming shorter and ads requiring a sustained engagement are less likely to click with many audiences. So, how can you capture this dwindling resource with your digital marketing tactics? To engage the viewer (or at least feed a seed into his…

Spotify for Podcasters Provides Data on Demographic Data and Listening Habits

Spotify for Podcasters, a Discovery and Analysis Dashboard, Is Out of Beta announced Tuesday the music streaming service. The platform allows podcast creators to submit their shows and view demographics and engagement of listeners, such as the initial location and the stop reading, as well as that the average listening time. Creating a complete platform. Earlier this year, Spotify spent $ 400 million on the acquisition of podcast companies Gimlet, Anchor and Parcast. The streaming music service has also signed agreements for exclusive podcast content with personalities such as Obama…

The customer data platform industry is experiencing continued expansion and record funding

The CDP Institute released its CDP report on the industry for July 2019 (registration required ) and its results indicate that, although there is no reason to expect a downturn in the industry, mergers, acquisitions and business providers entering space may result in a change that would affect the industry. whole sector. According to the CDP Institute, the first half of 2019 was marked by significant growth in the client data platform (CDP). The industry added 19 new suppliers, bringing the total number of CDP suppliers to 96, employing more…

LinkedIn launches Audience Engagement Insights with the addition of 5 new marketing partners

Audience profile data LinkedIn via Amobee. LinkedIn launches a new Audience Engagement Insights category as part of its Marketing Partner Program. Five new third-party analytics platforms incorporating the LinkedIn Audience Engagement API: Amobee, Annalect, Hootsuite, Ogilvy and Sprinklr. "With this information, you can refine your content strategy and make smarter decisions. Amita Paul, senior product manager for LinkedIn, explains the return on investment of your advertising campaigns and organic publications on LinkedIn. Why We Should Care LinkedIn marketers will now have a broader view of what works. the platform with…

How to use Amazon's dynamic ad auction feature

Dynamic bidding is a feature introduced by Amazon early in 2019 to replace the original Amazon Bid + modifier that advertisers could use on the Amazon advertising platform. Amazon Bid + was a feature of Amazon advertising that increased your maximum CPC bid by 50% if Amazon believed that your ad was likely to appear at the top of the search results. Bid + n was available only with manual campaigns and would not exceed your budget. With dynamic bidding, instead of being able to simply add a 50% bid…

7 Signs that you are a document of the CEO

You may be starting your first entry-level job or perhaps you are executive vice-president of an established company. Wherever you are in your career, if you are ambitious and determined to achieve your goals, you may have a question in mind: will I be the CEO someday? Becoming a CEO often requires being in the right place at the right time, but having specific qualities can greatly increase the chances of being considered for the position of CEO – or any other executive position, for that matter . To learn…