WordPress's parent company, Automattic Inc., acquires Tumblr from Verizon: WSJ

Verizon Communications has found a buyer for Tumblr, the blogging platform acquired in 2017 as part of its contract with the company. Yahoo's purchase. Automattic Inc., the company behind the WordPress Web development platform, has agreed to buy Tumblr for an undisclosed amount, according to the Wall Street Journal, and will add about 200 Tumblr employees to Automattic staff. Automattic CEO Matt Mullenweg told The Wall Street Journal that the acquisition was the largest ever by his company, both in terms of price and number of people. As a long-time…

Prepare to say goodbye to your average position in Google Ads on September 30

We knew this was about to happen. Now we know when. Google announced Monday that it would start losing the average position metric starting the week of September 30th. Why We Should Care Google announced in February that its average position would disappear earlier this year. We have about six weeks to fully absorb the impact of the change and update any report, rule or script using an average position. According to Google, advertisers should move to using the position metrics – optimal impression rates for searches and absolute impression…

The Ultimate Guide to Dropshipping: How to Create a Dropshipping Business

You have decided to launch an online store and join the e-commerce revolution. The very first questions you must answer relate to your product: what will you sell, where will you get it and how will you send it to your customers? Incredible marketing and exceptional customer service will not take you far without sourcing, inventory management, order processing, and shipping processes in place. Does this seem intimidating, boring, or even impossible? You may want to avoid the hassle and have a look at dropshipping. What is dropshipping? Dropshipping allows…

Will the 'Facebook' brand on Instagram, WhatsApp, help advertisers? Marketers Have Mixed Reactions

This is the last episode of our series devoted to the evolution of social platforms and advertising strategies. Advertisers and Instagram companies on WhatsApp, for the most part know perfectly well that platforms belong to Facebook, but whether or not users know that this detail is the object of a debate. This is likely to change with The Information's recent report that Facebook plans to rename both apps to include the Facebook brand. Soon, Instagram will be listed as "Instagram from Facebook" and WhatsApp as "WhatsApp from Facebook". in the…

Here's How A Learning Spirit Can Power Your Marketing Career

Andrew Cooper, Associate Director, E-Commerce at Metric Theory. Andrew Cooper wanted to put himself in the shoes of his customers. In his free time, the Associate Director of Ecommerce Digital Marketing Agency Metric Theory launched a Shopify site and started selling on Amazon. The experience allowed him to create the Amazon Ads practice area within the agency, with a broader perspective of the issues his clients would be facing. Learning Through Immersion "I wanted to experiment with myself," said Cooper, Search Engine Land's marketing researcher of the year, in the…

More Google on its indexing problems

Vincent Courson, Google Search Outreach, wrote an article about Google's indexing search issues recently, about how it fixed them and lessons learned. In In this article, Google has explained some of the recent indexing issues of the company in recent months. This includes the problem of indexing with the new content of last Thursday, a similar number from last May and Google's de-indexing sites dating back to April. The Google index is where Google stores the results you see in the search. result pages. If there is a problem with…

More Google on its indexing problems

Vincent Courson, Google Search Outreach, wrote an article about Google's indexing search issues recently, about how it fixed them and lessons learned. In In this article, Google has explained some of the recent indexing issues of the company in recent months. This includes the problem of indexing with the new content of last Thursday, a similar number from last May and Google's de-indexing sites dating back to April. The Google index is where Google stores the results you see in the search. result pages. If there is a problem with…

Firefly shoots up for out-of-home digital

Perhaps you've already seen the out-of-home digital media (OOH) platform of Firefly's multimedia platform in San Francisco , New York or Los Angeles, and wondered "how can they measure a moving target?" That was my question until I spoke with Taylan Yildiz, Director of Firefly Analytics (and former googler). Yildiz says that not only are Firefly screens measurable, but the targeting and attribution of the company are extremely accurate and reliable. He also spoke of the dynamic geographical targeting capabilities of the moving digital screen, which neither traditional (digital but…

Ecosia says it will boycott the "search choice" auction on Android in Europe

The Berlin search engine Ecosia has announced that it will not participate in the auction " Google's 'search choice' for Android devices in 2020 in Europe. The search choice begins in 2020 on Android. Earlier this month, Google announced the introduction of a new "screen of choice" in Europe for Android users in 2020. This screen will appear during the configuration and will ask users to select a default search engine. As for comparison engines in Europe, Google is planning to resort to an auction to determine which search engines…