The ultimate guide to the CPP

Marketers, can we be honest one with the other for a second? On a scale of 1 to 10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads, pay per click remains a concept that escapes many of us. But if half of the small businesses use it, we simply can not afford to ignore this channel, as confusing as it is. As a marketer, the CPP is a skill you should have in your toolbelt –…

The Ultimate Guide to Marketing Trends in 2019

Marketing evolves at the speed of light … um, at least that's how you feel when you think about a new campaign or strategy and, suddenly, a new statistic or the liberation of technology changes everything. Every year, every quarter and even every month, new techniques and trends appear and transform the way we draw, connect and sell our audiences. But following these changes is not always enough. To succeed in the fast-paced marketing world, you need to stay ahead of the game. That's why we've created this guide, influenced…

AI and Paid Digital Media: Are Sponsored Links Managers Replaced?

The time when a sponsor of sponsored links could only focus on Google or Bing search ads is over. Today, the complex and cluttered media landscape of the paid media has made life much more difficult. You must search, configure, manage and optimize multiple search engines, view and pay for social networks. Your time is more and more valuable. It is no longer possible to manually perform all the necessary tasks. Many tools now use artificial intelligence to make paid advertising faster and more effective …. but does he do…

Could Facebook's reputation problem affect your Facebook marketing campaign?

Facebook has not been very successful lately, at least in terms of public reputation. In the Cambridge Analytica scandal, Facebook was accused of mishandling private user data – an initiative that inadvertently disclosed the personal information of 87 million people to a political analytics firm. In response to this, the Federal Trade Commission (FTC) has imposed on Facebook the highest fine ever imposed, in the amount of $ 5 billion. Cambridge Analytica is not the only problem Facebook deals with, frustrations over manipulation algorithms, user privacy and data security have…

Twitter will stop offering advertisers access to third-party data sources next year

Twitter announced on Wednesday that it would remove third-party data sources of its advertising platform early next year, according to the Wall Street Journal. "Twitter is streamlining how advertisers are using audience data and is focusing more and more on the Twitter Ads API, which ultimately enhances the results through technological advancements and improvements. the development flexibility of our partners and customers, "said a Twitter spokesperson at Marketing Land. ] As soon as the new policy comes into effect, advertisers will have to buy their own data and Twitter will…

AR Reservations and Navigation Arriving on Google Maps

Google Maps users will soon be able to view their flight and hotel bookings directly from the mobile application and use augmented reality to direct them throughout of their walk. These new features are part of Google's extended Google Maps for travelers. Bookings have a dedicated section in the Google Maps application. Image: Google. Flight and hotel reservations. Visible from the Your Places section of the Cards sidebar, the Reservations tab shows the user's upcoming trips. The selection of a trip will display the associated bookings. This information will also…

Winners whose clients return to school will likely see higher returns during holidays

Before addressing this topic, let me conduct a brief sociological survey: How often Did you hear during the summer what follows (or something similar to that) ?: "I can not believe how quickly summer has been this year." I never ceases to astonish the number of times we say or think at least this as if a summer magically went slower than its predecessors. Ok, that's enough. Summer is over, of course it means going back to school and, in some cases, the school has already started. Cardlytics recently released…

Report: The share of ads on Instagram Story doubles as the overall growth of advertising stabilizes

At the same time last year, growth in spending Instagram has been dazzling, with the platform recording four times as much advertising spend. growth than Facebook. According to Kenshoo's quarterly trend report for the second quarter of 2019, this trend appears to be stabilizing. The advertising management platform indicates that the growth of Instagram ads is "now about equal" with that of Facebook ads. Kenshoo's findings are that advertisers' share of Instagram Story advertising doubled in one year, from 9% to 18% in the second quarter of 2019. "The Hypervisual…

Yes, Googlebot can detect JavaScript redirects.

At the May I / O Developers' Conference, Google announced that its Web Robot, Googlebot, would be "always", which means it will always be up to date with the latest version of chrome. This update allows Googlebot to explore most modern websites and access features that modern browsers have access to, such as those based on JavaScript. This update has been updated for a long time, but some uncertainties remain about the nature of Googlebot. is able to. In the third episode of #AskGoogleWebmasters, webmaster trends analyst John Mueller asked…

Salesforce Signs Agreement to Acquire ClickSoftware

Salesforce Announces Signing of Final Agreement Providing for New Acquisition of Over $ 1 Billion, Just Days after the completion of his massive $ 15.7 billion contract with Tableau. Under this agreement, Salesforce will acquire the ClickSoftware Service Management Solution Provider for approximately $ 1.35 billion. ClickSoftware, headquartered in Burlington, Mass., And Petah Tikva, Israel, is expected to be part of the Salesforce Cloud Service. Why We Should Care ClickSoftware customers use the software to plan and manage internal service work in the field. Customer and field service is a…