The Pinterest business figure climbs 62% and the number of monthly active users reaches 300 million

Pinterest publishes its second earnings report since its publication in April, generating a business turnover of $ 261 million in the second quarter of this year – up 62% over the previous year and nearly $ 60 million more than & # 39; In the first quarter of 2019. Of the $ 261 million generated, $ 238 million came from the United States. Monthly active users of the site (MAU)) also increased, registering a 30% increase over one year. Despite the revenue gains, Pinterest recorded a net loss of $…

Is it time to pay more attention to Reddit? For advertisers focused on niche audiences, the answer is yes.

Once upon a time Reddit, considered the "Far West" of the Internet. The company's CEO, Steve Huffman, described it as a "dystopian craigslist" – a term that he had used to explain why the site had undergone a major overhaul last year, rebuilding the platform from the base. "The office website has not yet changed significantly over the course of many years, it is not particularly welcoming to new users (or seniors, d & # 39; 39), and has been in operation ever since the early days of Reddit more…

The impact of new generation algorithms on your marketing strategy

Algorithms have helped to define a large part of modern marketing strategies. The Google search engine algorithm determines the websites that appear at the top of the relevant search results, which determine the search engine optimization and associated strategies. Facebook and other social media sites use algorithms to determine the types of content that their users prefer, which determines social media strategies and content marketing. And dozens of other algorithms, such as platform recommendation engines like Amazon, can have side effects on the visibility of your products. As time goes…

Do not fall in the trap of the "magic keyword" on Amazon

For particularly popular and lucrative search terms on Amazon, moving organically up the first page of results is a challenge in the long run, and buying the commercials at these conditions can be very expensive or even unprofitable. This has led many vendors into the "magic keyword" trap: attaching an incredibly large number of keywords to their product list, placing a budget in the ads to get the best rank if and when they are searched, and hoping find a rough diamond. The problem? The amount of possible search terms…

SugarCRM Introduces New Features for CX Applications

SugarCRM CRM Solution Provider announced a comprehensive list of new features for customer support agents with the release of Sugar Serve. According to SugarCRM, Sugar Serve will create an integrated experience for customer service agents, who work with customers, thus helping to improve the customer experience. Why We Should Care Customer Service Agents are usually in post. on the front lines when it comes to helping our customers. However, agents who do not receive the necessary customer data during their interactions often have trouble solving problems in a timely manner,…

Google will propose a mandatory "search choice" to Android users of the EU in 2020

Google introduces a new "search engine" in Europe for users of the Android. ; Android. This is reminiscent of what Microsoft was forced to do about ten years ago: to offer a "browser choice" on the desktop of the computer in Europe. An integral part of antitrust compliance. This is part of Google's efforts to comply with the July 2018 European Commission's antitrust decision involving Android and application bundling. Google has appealed this decision and the corresponding $ 5 billion fine. Starting in 2020, when Android users install their devices,…

Google is testing a local carousel pack with ads included

Google is testing a new design for the "local pack", the local results box in the search results. This new design displays local results in a scrollable carousel format and now includes an advertisement at the top. What does it look like? Mike Blumenthal published an article about this new design on his blog. It covers these local packs scrollable for two months now. Here is a screenshot showing not only the carousel format, but also the static, scrollless ad point above the carousel for local organic listings. Here is…

Beginner's Guide to Squeeze Pages

Are you unhappy with the number of leads generated by your company's website? If increasing traffic is not a problem, I have bad news for you: it's your website. * dun dun duuuun * Do not worry, though. I will not tell you to see him again. I suggest you create a compression page instead. And then generate traffic by skipping your company's home page. Feeling a little hesitant? Well, we will answer any questions that may come to your mind right now. In this beginner's guide to compressed pages,…

The Weekly Wrap: For Unskippable Content, Focus on Quality Things

You can listen to the Weekly Wrap here every week or subscribe to Apple Podcasts or Stitcher. If you like the show, please rate it or post a review. And … it's the week ending August 2nd, 2019 This week, I'm thinking about how we (and our corporate websites) are simply extensions of everything we own. I propose to Staples News to put in place new content "content" to support the launch of a new brand identity. And I present to you an interview segment, in which my first guest…