Refine your search marketing skills with an SMX Workshop

Last week, I shared with you the brand new SMX East agenda … a firehose of over 70 sessions covering all aspects of integrated search marketing: SEO, SEM, Operations and agency management, local search marketing for multi-site brands, CRO, analysis, attribution, content, video, mobile, tools, etc. But I know that for some of you … more than 70 sessions (in two days)?!) Is not enough. The SMX workshops have been designed for the best performers like you. These immersive training seminars, led by recognized industry experts, are the perfect way…

10 Simple Ways to Write Stronger Introductions

There are many documents on that make the headlines . Hey, urge someone to click on your article is an essential part of your blogging strategy. But what about written introductions? C Forcing readers to read the article is an art in itself – and if you do not do it right, you are missing out on your potential developers, subscribers , potential customers and even paying customers.

SMB Site Builder Analysis Establishes Connection Between Provider and Rankings

Can the Small Business Website (SMB) Design Platform That You Select Affect Your Rankings of research? FreshChalk evaluated the leading SME website builders, including Wix, Squarespace, GoDaddy, Google's My My Business Builder, WP Engine, and many others. The company has found links between site / host builder, page speed, and rankings. Wix the biggest, not the best. In its sample of 150,000 SMB sites, Wix has the largest market share. Then come GoDaddy (15.6%), Squarespace (14.4%) and Weebly (8.5%). The free Google My Business site creator was launched in 2017…

Claim your knowledge graph: here's how

Google has continued to expand the presence of its Knowledge Graph results and is now a common element to most search results. The knowledge graph is, of course, an organic search item and is closely related to related items such as code snippets and rich results. It is now a common practice of SEO to try to obtain and optimize a knowledge graph result. A new feature added by Google to its knowledge graph allows entities to claim their knowledge graph panel to become authoritative owners. publishers of the results…

Does your martech leadership fail on SEO? Probably

Sorry, but it is unlikely that you would fail in the field of SEO and probably do not even realize it. This is the cold water drop on the face with which I spoke with Jessica Bowman. , owner of SEO SEO consulting firm Inhouse, author of The Executive SEO Playbook, and editor-in-chief for Search Engine Land. Jessica is about the world's leading SEO expert in large companies. Frankly, SEO is not a topic that has received much attention in the marketing and marketing operations community – and certainly not…

SMX Reading: Visualizing Auction Insights Data for Better Competitive Intelligence

Understanding Google Auction Insights statistics and visualizing data helps you better visualize the performance of your account. James Hebdon, Co-Founder and Technical Director of Paid Search Magic, shared Google Sheets' use techniques and scripts to turn Google Ads Auction Insights data into a clearer and more compelling report to the attention your boss or your customers. Hebdon's Complete Insights session talks about SMX Advanced last month, above, and read on for tips on managing your Auction Insights data. The full transcript is also available below. Bonus tips. Hebdon advises you…

Claim your knowledge graph: here's how

Google has continued to expand the presence of its Knowledge Graph results and is now a common element to most search results. The knowledge graph is, of course, an organic search item and is closely related to related items such as code snippets and rich results. It is now a common practice of SEO to try to obtain and optimize a knowledge graph result. A new feature added by Google to its knowledge graph allows entities to claim their knowledge graph panel to become authoritative owners. publishers of the results…

Facebook wants to remove thousands of obsolete interest targets for advertising

Facebook announced Tuesday that it would remove thousands of obsolete and rarely used interest targets, such than the old names of films and groups, as well as other ancient cultural references. The vast majority of advertisers will not notice the cuts, said Graham Mudd, vice president of product marketing for Facebook ads on Monday. Interest targets will be obsolete on all interfaces of Facebook advertising, including APIs. Selected time for removals. Interest targets will no longer be available for new campaigns. Advertisers who use one of the deleted targets in…

New design of Facebook Business Manager with deployment of mass management permissions

Facebook launches a new design and navigation for Business Manager. The new Facebook look for Business Manager is being introduced and includes desirable changes to permissions management. For agencies and brands. Graham Mudd, vice president of product marketing for Facebook ads, said in an interview that the changes made "would make our platform easier and more consistent to use," adding that advertisers should expect to see more of these types of updates in the future. Updates to the user interface of the enterprise manager. Business Manager, the tool of agencies…

Are local quotes more important? Five Local SEO Engines Ring

Active management of local citations – company listings and web citations – was previously a key element of local SEO and helped propel Yext towards an IPO two years ago. Quotations have always been considered a crucial local ranking factor. But things have changed. Some local SEOs now dismiss the quotes as meaningless. However, others argue that careful attention to citations on key sites continues to matter. Whatever the case may be, the consensus now seems to be that the importance of quotes has diminished. After many informal conversations about…