Adding a "Get Quote" button in Google Business Local Knowledge Panels

Google seems to deploy new call-to-action buttons for businesses level of service in the local knowledge panel. Some companies that have opted for email in Google My Business will find this button displayed for trademark queries. How does it work? Look for the name of a company, such as that of our friend Joy Hawkin [sterling sky inc] (who noticed it for the first time). On his desktop and mobile, you'll get a call to action in his local knowledge panel to get a quote. On the desktop, the button…

Unconfirmed updates to the Google search rankings in July

Between July 11 and July 18, the search industry experienced quite significant volatility in the ranking of search results Google. This has been taken up both by the various tools that follow rank changes in Google, as well as by the SEO community that documents the changes they see happening in their clients. We asked Google many times a statement, but at the time. to write this story, Google did not answer. The best we have is when I asked Google's John Mueller about it in yesterday's webmaster video bubble…

Unconfirmed updates to the Google search rankings in July

Between July 11 and July 18, the search industry experienced quite significant volatility in the ranking of search results Google. This has been taken up both by the various tools that follow rank changes in Google, as well as by the SEO community that documents the changes they see happening in their clients. We asked Google many times a statement, but at the time. to write this story, Google did not answer. The best we have is when I asked Google's John Mueller about it in yesterday's webmaster video bubble…

6 tips for developing a series of powerful email integrators

About Alexandra Braunstein For over a decade, Alexandra has been helping world-class brands grow and optimize their e-mail marketing strategies and initiatives. As a messaging strategist for Return Path, Alexandra uses her passion for analytical and creative thinking to help marketers perfect their email programs, allowing more emails to be sent to the box. reception, better engagement of subscribers and increased return on investment. Archives of the author

Facebook advertising tips: 10 expert tips on Trello, WeWork & More

Facebook was created to enable college classmates to communicate, and has since evolved to become a hub for creating, sharing and advertising content. More than one billion active users visit Facebook every day, which is a great opportunity for advertisers to exploit their content in front of potential customers. The variety of targeting options available allows marketers to make the most of every dollar spent on advertising on this vast network, making it the perfect place to drive conversions, downloads and lead generation . In fact, Social Media Examiner found…

Do you want to adapt your content marketing? Involve Employees

Every person has a story to tell. And if you sell content intelligently, you know that every employee has a story that can sell your brand. In writing this, I think of Sir Richard Branson's photo posing with a surprised employee sleeping at work. While other leaders would have been angry or looked away, Virgin's flamboyant leader told a wonderful story, keeping all her active or non-active employees in the limelight. Source of the image Every employee has a story that can sell your brand, says @BrennerMichael. #CMWorld Click to…