As a result of its $ 5 billion Facebook fine, the FTC penalizes YouTube and Equifax

The US Federal Trade Commission (FTC) has been very active lately. The agency then cashed $ 5 billion against Facebook with two new regulations last week and this morning, with YouTube and the Equifax credit reporting agency. A YouTube fine on children and collecting data. According to a report published last week in the Washington Post, Google and the FTC agreed to settle the investigation to determine whether YouTube had improperly collected data relating to children, in violation of the privacy protection regulations. online privacy of children (COPPA). The settlement…

Martech Marketing

For today's business, technology touches everything we do, from the CRMs that host our customers' data to the design software that powers our boldest creations . In fact, the methods used by Martech to create more personalized and meaningful relationships with our customers went from experimental to fundamental, as the tools landscape grew and tactics became established. If you think about it, the separation between technology and tactics has been reduced to the point where there may be no separation. You could even say that martech is marketing. That's exactly…

Find out how agencies are implementing data-driven marketing

Companies that want to remain competitive now need to find ways to reach consumers as consumers. Unique individuals with very specific personal preferences. It's the essence of data-driven marketing. By gathering rich and relevant data on consumer behavior and demographics, businesses can target their prospects and customers on a much more personal level, maximizing their engagement rate while ensuring a relationship positive. brand experience. However, meeting this data-driven expectation can present a number of challenges, particularly for digital agencies, whose customers are sending unprecedented amounts of data in their direction.…

Twitter Names Gap Kim to Head Global Marketing for Business

A new executive joined Twitter's global marketing team, the company said on Monday. Gap Kim will oversee global commercial marketing on Twitter to help companies improve the results of their advertising advertising capabilities. Gap Kim will be the new global marketing executive for companies on Twitter. Tech veteran with Facbook History of Google. Reporting to Twitter's Vice President of Marketing, Brad Ramsey, Kim has over 20 years of experience in the technology and digital industries, leading mobile adoption and digital growth, video, search, messaging and social networks, including WhatsApp, Facebook,…

How to Use Search Engine Marketing to Build and Strengthen Your Brand

Some companies are still reluctant to invest in search engine marketing, having the impression that paid advertising has no impact on buying behavior. After all, why think of paying for traffic while you can win it with a well-executed SEO strategy, However, this view is short-sighted. The value of SEM is not limited to establishing and feeding traffic, leads and conversions. Even more important than the simple return on investment, SEM can be a valuable branding tool that allows your business and products to be considered a leader in your…

Deploying Microsoft Advertising Advertising Test Experiences in the World

You will see a new tab in your Microsoft Advertising account soon if you do not already have it. Experiments is being rolled out around the world to test ad copy, landing pages, bid strategies, and modifiers. You can set flight dates and the percentage of traffic you want to test with the new Microsoft Advertising Experiences feature. What should we care about? Similar to the drafts and experiences of Google Ads, Microsoft Advertising's experiences allow you to set up a duplicate of your campaign and run a test on…

Video: Rand Fishkin on the Beginnings of SEO and Starting and Departing from Moz

Last week while he was in Seattle for the Moz Conference, Rand Fishkin – who is a speaker at from our SMX East event, I invited him to his home / office to interview him. In the first part of the interview, we talked about the beginnings of the SEO industry, the wild parties organized by Yahoo and Google, the way we entered the SEO community, the way which he learned SEO and created his own community. We also explained why he had founded Moz, the challenges he had encountered…

Video: Rand Fishkin on the Beginnings of SEO and Starting and Departing from Moz

Last week while he was in Seattle for the Moz Conference, Rand Fishkin – who is a speaker at from our SMX East event, I invited him to his home / office to interview him. In the first part of the interview, we talked about the beginnings of the SEO industry, the wild parties organized by Yahoo and Google, the way we entered the SEO community, the way which he learned SEO and created his own community. We also explained why he had founded Moz, the challenges he had encountered…

Why Digital Media Kills Television Advertising

In 2018, the Leichtman Research Group conducted a study that showed that 78% of households still watch traditional satellite or cable TV . Looking at this statistic, you would not think that the quality of television viewing is decreasing, but it is, and with it, a TV advertising expense. For example, if we consider the searches conducted by the same group in 2018, 69% of homes in 2018 were subscribers to a video streaming service – an increase from 52% two years ago. In addition, the use of the Internet…

Agencies: How to Define Your Customers' Expectations in Content Marketing

Understanding something and being able to apply it does not mean it's easy to explain it, especially when people understand the nature of things differently. ] Let's take the example of content marketing. How many articles have we written on this site to explain what it is (and it is not) over the years? Then add how many articles on the content strategy compared to the content marketing strategy were written. We even explored what the content really is. And we are far from alone in exploring these topics. Add…