New Hotspot Law Site as ZocDoc for Lawyers

Local search is probably more visible than since the advent of Google Maps. Yet, paradoxically, there is almost no innovation for consumers. Google, Yelp, Facebook (a bit) and a whole range of apps and specialized verticals, some of which have just survived but are not thriving. Little or no "horizontal" innovation. Part of the lack of "horizontal" innovation at the local level is probably due to the fact that venture capital does not want to finance anything that goes directly against Google. The company can now appear to many investors…

The new mParticle API could help marketers with "anonymous user" data

mParticle client data platform has released detailed information on new APIs, platform features and aliases identity to improve accuracy and control of data. The updates include a nickname creation API for managing and merging client profiles, mParticle SDK security updates, and Google Tag Manager integration. Why We Should Care Many marketers were surprised at how to deal with unknown user data for years. This new API could allow marketers to track the entire customer journey, providing key performance information by integrating "anonymous user" data into a customer profile for visibility…

Microsoft Research and LinkedIn's Revenue Growth Slow for Third Quarter Consecutive

Microsoft released quarterly results higher than expected Thursday, but the two business areas that matter most for digital advertisers – search engine advertising and LinkedIn – have again dropped growth from one fiscal year to the next in the last quarter of its 2019 fiscal year, which ended June 30 . One-digit revenue growth from search advertising . With an increase of only 9% in the fourth quarter over the previous year, search-related advertising revenue grew more slowly than expected in the previous quarter, said Amy Hood, the company's chief…

Marketing Survey 2019: Trends in US Pay

In our 2019 Survey of Marketing Technologies and Wages, we broke down wage information into the marketing landscape in Canada. the goal of constituting a reference for professionals in the sector. Previously, we had planned to market compensation from a global perspective, by analyzing cumulative wages worldwide. This time, we explored marketing salaries in the United States to highlight the trends of the majority, identify major disparities and draw our attention to changing roles in the digital industry. The majority of survey participants identified one of the following types of…

Google adds the basics of JavaScript SEO to its search developer's guide

How does Googlebot handle JavaScript? Image Source: Google Search Developer's Guide On July 18, Google added a section on the basics of SEO JavaScript to its Search Developer's Guide. It includes a general description of how Google treats JavaScript, as well as some best practices. Content of the document. In addition to an overview of how Googlebot explores, renders, and indexes JavaScript Web applications, the guide provides basic tips and links to more detailed Google resources, including: Describe your page with unique titles and snippets. JavaScript allows SEOs to define…

Google adds the basics of JavaScript SEO to its search developer's guide

How does Googlebot handle JavaScript? Image Source: Google Search Developer's Guide On July 18, Google added a section on the basics of SEO JavaScript to its Search Developer's Guide. It includes a general description of how Google treats JavaScript, as well as some best practices. Content of the document. In addition to an overview of how Googlebot explores, renders, and indexes JavaScript Web applications, the guide provides basic tips and links to more detailed Google resources, including: Describe your page with unique titles and snippets. JavaScript allows SEOs to define…

Warning, advertisers: Facebook reduces advertising space for mobile news feeds

Facebook changes the format report for publications and advertisements in its mobile news feed. As of August 19, the publications and ads in the mobile news feed will be displayed in 4: 5 format, which means that they will be shorter than the original format 2: 3. For advertisers, this means the ads will show fewer lines of text and the maximum height of the photos or videos in the ad will be reduced to accommodate the new design: "The highest aspect ratio supported for unrelated images and for videos…

How "Black Friday in July" was black for retailers who did not call Amazon?

Amazon stated that this Prime Day (July 15-16) was "the largest shopping event in Amazon's history", with sales exceeding sales of Black Friday and Cyber Monday combined. Indeed, Prime Day is the third mega-event for online shopping (the others being Cyberweek and Labor Day), with online retail sales exceeding $ 2 billion according to Adobe Analytics. A turnover of 7 billion dollars. Internet Retailer, on the other hand, estimates that sales on Amazon.com have exceeded $ 7 billion, if one includes Amazon and all its sellers in the market. That…

Ready for the holidays? One in five American consumers begin holiday shopping in October or before

Back-to-school shopping is in full swing, which means that the holiday season is just around the corner. . One in five American consumers will likely make their first holiday purchases in October or before (compared to one in ten in the world), according to Facebook's holiday shopping survey. It is also likely that more than half of shoppers make holiday purchases on their mobile devices this year. This means that trademarks should now put in order their mobile experiences and their holiday marketing plans. Source: Facebook IQ Source: Facebook 2019…

There are no universal truths in content marketing (sort of) via @Kammie_Jenkins

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