Best tweets from #SEMrushchat: strategies for more authentic content

Last week, during #SEMrushchat, we spent a lot of time discussing strategies for authentic content. A newer term called "Authentic Content Marketing" is used to help people differentiate between relationship-based content and traditional content marketing. Authentic content aims to reach specific audiences, provide answers / solutions, build trust and build relationships rather than create content for commercial or commercial purposes. We all know that authenticity has always shaped a brand of its competitors and, if done right, creates trust and makes it memorable. And yet, too often, brands do not…

Weekly Wisdom with Hannah Moyer: How to Use Custom Audiences

Amended Transcription Hi guys. Welcome to another episode of Weekly Wisdom presented by SEMrush. I am Hannah and responsible for paid media at Blue Light Media. We are a digital marketing agency based in Southern California. Today, we'll be looking at how to use custom audiences to better target your potential customers and current customers on Facebook ads. You can use custom audiences in several ways. The most common are website traffic and customer files, but we'll also look at different ways to retarget targets that have visited your page,…

Google News Digest: Robots.txt, new ad types, GMB profile updates, etc.

The last two weeks have been relatively quiet in the search service, but some things are disappearing and many new features have been deployed in Google Ads and Google My Business. In addition, the search giant has started several new sites meant to make life easier for small business owners and creators. So, keep reading to see all the updates and share your thoughts in the comments below. GOOGLE SEARCH NEWS Google says goodbye to rules not supported in Robots.txt Google announced yesterday on Twitter that it was saying goodbye…

10 rich SERP items you can use to make your SERP brand sexy

Q: Who googles a brand before signing on the dotted line? A: Just about everyone – customers, partners, distributors, suppliers, employees, investors, journalists, etc. Q: What can you do to add rich elements to what they see? A: Many … read on! Does this SERP contain 10 simple blue links or something more attractive and compelling for the user? There is a surprising amount of SERP real estate on the result of this brand search; you can take advantage of it to impress this "essential step before signing". Here are…

Best tweets from #SEMrushchat: content promotion hacks

This week on #SEMrushchat, we talked about promoting content marketing with our community and our guest, Gail Gardner. As we all know, not all companies have a large budget for content promotion, we asked questions at the hearing that consultants often meet with business owners and discuss this topic with novelty. Every week, we watch SEMrushchat for tweets offering expert-level information to our readers, and we pay special attention to tweets appreciated by participants. In our best tweets recap, I try to include the best tweets offering different ideas so…

Weekly Wisdom with Ross Tavendale: How to Discover the Return on Investment of SEO

Amended Transcription So we all went through there, right? Key stakeholders are asking how to allocate marketing expenses for the new fiscal year and all you need to do is determine the size of the market and the SEO opportunities for the company as a whole. Oh, and you have a week to do it. So, what are we doing in this scenario? We are developing smart solutions to understand the size of the market, your main competitors and the traffic and revenue potential we can generate through a good…

How to unravel the architecture of a website of more than 500,000 pages

In many ways, a company's website looks like a store or a digital office. This is where customers or customers will interact with the company. This is where they establish the first contact and they buy the products or services of the company. This is also what they often use to develop their brand vision of a company. Just as an office or store should be attractive and welcoming to visitors, a commercial website should be equally. A website must be easy to navigate and allow visitors to quickly find…

How Trademarks Can Authentically Show Their Pride (And Be Generally Authentic)

While a brand's mission statement speaks volumes about its brand, its visual appeal speaks volumes. Logos, colors, web and graphic design, etc., can be more in touch with a community than words. But the brand is much more than the visual resources associated with it. And no example is more poignant than when June falls and marks join in the month of pride. Rainbows begin to appear in branded apps, products, and logos from the first day of the month. For some, this sounds like a comforting demonstration of public…

Do you have to use Emojis in your subject?

Liz Willits, senior content marketing strategist at AWeber, recently analyzed over 1,000 emails from 100 of the world's leading marketers. She found that the average length of e-mails is 434 words and that the average length of subject lines is about 44 characters. But if you want to stand out in the inbox, you can not be mean. Willits delved into his research with author and marketing guru Tim Cameron-Kitchen, on his popular podcast, Exposure Ninja. Willits explained that while the average formula for email is a good starting point,…

4 Steps to Become a Brand of Experience

Once a differentiator, reliable customer service has become a mandatory commodity. With growing consumer expectations and automated technologies, the experience has replaced this longstanding advantage. Brands positioned according to an approach of customer-oriented customer experience optimization, always active, and those seeking customization are fast becoming market leaders. Becoming an experiential brand has been described as being more difficult than it actually is. The answers and the truth are before us. Your consumers have these answers, you just have to ask – and pay attention. Working with over 30 brands on…