Why should you attend information technology?

Technology is rooted in all aspects of modern marketing. Indeed, martech markets for iconic brands and creators of digital devices. The ingredients of its success are the commitment of management, organizational flexibility and a creative and well-trained team … who all work apart. execute a sound strategy. Poorly implemented software is only an expense. Get the most out of your technology, people, and data: Attend MarTech® September 16-18 in Boston. You will get a concrete tactic to overcome delicate marketing challenges during such sessions as … Creating a team of…

How Interactive Emails Will Change Marketing Forever

The way marketers use email marketing is about to change forever. Emails have always been static. You send fixed content to your subscribers, and they read it or click on it to access a webpage or landing page. But on March 26, 2019, Google's product manager, Aakash Sahney, announced the AMP format for email. AMP stands for Accelerated Mobile Pages. It allows email marketers to easily create interactive and non-static emails. AWeber is the first small business messaging service provider to support the new AMP for messaging technology. "Interactive email…

HubSpot free users get a premium upgrade

HubSpot's free CRM tools users will now be able to send targeted emails and manage social advertising spend, according to an ad from the marketing software provider . The new, accessible features are designed to help HubSpot's small and mid-sized customers save time by integrating solutions into a single platform. Users will be able to send up to 2,000 emails a month. from the free offer. In addition, they will be able to handle monthly advertising expenses of up to $ 1,000 on Facebook, Google and LinkedIn. Why should we…

The Ultimate Guide to Finding and Reaching Bloggers

The blogosphere has for years been a major media of online marketing. Bloggers are trusted voices that can bring in customers and help you build your community. They are able to expose your message to others and create buzz, but only if you approach it with diligence. Reaching out to potential bloggers is a more complex process nowadays than it was even five years ago. The big bloggers are constantly being criticized by marketers, so it's all the more important to stand out from the crowd if you want them…

Nestle, McDonald's and Virgin Media are the first to test JICWEBS blockchain solution for digital advertising spend transparency

Nestlé, McDonald's and Virgin Media have decided to Be part of a pilot program of JICWEBS to test the effectiveness of blockchain technology to ensure "end-to-end transparency and clarity of the supply chain" on digital advertising spend. "Blockchain is a new technology being tested in many areas. It's great to be one of the first brands to get an idea of ​​its programming potential, "said Steven Pollack, head of media communications at Nestle. Why We Should Care The digital advertising industry has suffered from the challenges of transparency since its…

DuckDuckGo extends the user interface of its cards with some familiar features

The expanded view of the DuckDuckGo card with a new card interrogation. Source of the image: DuckDuckGo. DuckDuckGo's privacy-centric search engine announced the expansion of its local search capabilities with a dedicated Maps tab, re-querying maps and local self-completion. Powered by Apple Maps . Earlier this year, the search engine adopted Apple's MapKit JS framework to fuel its map research. Consistent with its privacy objective, DuckDuckGo claims that it does not send personally identifiable information to Apple or a third party, nor does it retain the location information sent by…

Report: Amazon Prime Day is no longer restricted to Premium members

It is possible to number the days of Amazon that have the largest number of shopping days in the summer. Large retailers, with annual sales in excess of $ 1 billion, saw their sales increase 64 percent on the first day of this year's Prime Day compared to their average sales on Monday, according to Adobe. It is the same as when the same retailers had seen their sales increase by 54% last year. "The first day of Prime Day saw a substantial increase in online spending in the United…

How to make video ads work for your local business

Video advertising has become an increasingly important part of online marketing in recent years. There is no real way around this fact. If you want to increase brand awareness, generate conversions, or sell products, it's hard to beat a good video advertising strategy. Unfortunately, video advertising is much more complex than your text ad, display, or classic news feed. You must write scripts, know how to operate a camera, record a sound, set the lighting, edit your sequences and sound effects. Creating a video ad can be a daunting task.…

32 (surprising) ways to define a family circuit in content marketing

Your content has a powerful punch: an extraordinary success. Your team and brand executives jump to the pump, while your competitors are slumped at their desks. We know what a home run is in baseball: it arouses the biggest reaction from the crowd and sometimes decides the match. But what is its equivalent in content marketing? We asked the stakeholders of Content Marketing World 2019 to define it. Their answers have surprised me and could surprise you. Most people do not conceive the home run as an event or a…

Here is another overview of the SMX East calendar

I am registering an update of the Land Search Engine editors: they are closing the SMX® East calendar. It will be bigger and better than ever – more than 70 in-depth sessions on SEO, SEO, multi-site brand search, agency operations, conversion optimization, the paid social, content marketing, voice search and much more. I will be able to share the final agenda very soon, but in the meantime … here is another glimpse of what awaits you: Tactical marketing sessions and rich in research I revealed last week Nine deep diving…