The Best Marketing Strategies of Retailers to Compete with Amazon Prime Day

Since its launch in 2015, Amazon's Prime Day Sale has gained a place in shopping mall in the industry, generating record revenues and even eclipsing even Black Friday. This year, the 48-hour mega-Prime Day sale will begin on Monday, July 15 and will be announced as the largest online shopping day to date. Amazon may have been in the vanguard of "Christmas in July", but its rivals in mass distribution have followed suit. Competitors such as Walmart, Best Buy, Target and others began to share this cyber frenzy, launching concurrent…

The FTC strikes Facebook with a $ 5 billion expected fine for violation of privacy

Anticipated for months, the Federal Trade Commission (FTC) has voted today to 39 Facebook impose a record fine of $ 5 billion for apparent violation of a corporate decree to better protect the privacy of users. According to reports from the Wall Street Journal, the New York Times and the AP. According to the New York Times report, the commission voted 3 to 2, with the two Democrats voting against. Fines and supervision. In addition to this fine, "Facebook has agreed to more fully monitor the way it processes user…

Are your DSA really better than standard ads? Check out the copy length performance analysis script

I'm sorry to say that, but the rumors are true: size matters. Whatever the case may be, the length of the advertising copy depends on it. Why, if not, would Google continue to increase the character limits? Their research found that new extended ads generated 15% more clicks than other formats. But do you actually use the available space? If you have never tested this option before, it is high time to evaluate the performance of your ad based on the length of the copy. This script allows you to…

Latest Funding Information Shows Increased Need for Data Compliance Management

The past year has brought about a dramatic change for businesses and digital marketers. After the PMP – and with ACCP coming into effect in less than six months – data privacy compliance has become a central element for organizations around the world. The OneTrust firm announced it has closed an impressive $ 200 million investment Series A of Insight Partners in its latest round of financing, bringing the platform valuation to 1.3 billion dollars. This multi-million dollar investment demonstrates the growing priority that companies place on implementing privacy compliance.…

YouTube Offers Creators More Revenue Opportunities

YouTube introduces new monetization features for creators, including super stickers and new levels of multi-tiered channel membership. It also adds new merchandising partners. The ads were announced at the VidCon in Anaheim. Super animated stickers. YouTube channel owners will soon be able to allow fans to purchase animated Super Stickers that they can post during live streams or Premiere videos (pre-recorded videos posted as live events). The stickers include an assortment of designs in different languages ​​and categories (games, fashion, beauty, etc.), but no price has been indicated beyond the…

How Agencies Can Use Kanban to Manage Customer Work

As an agency, you face the chaos of multiple customers, fast turnaround times, and changing priorities. Kanban practice can help you manage chaos! Introduction to Kanban Kanban is a process originating from the Japanese manufacturing industry in the 1940s. It is best known for its Toyota car manufacturing process and its ability to maintain the workflow in the system and eliminate bottlenecks. The word "Kanban" literally translates to "billboard" in Japanese. In kanban practice today, we speak of "visualization of work". In recent years, kanban has been used in customer…

Google Abbreviated Names and the Case of Endangered Journals

Late last month, Google introduced a number of new GMB features, including a URL / short name for businesses. However, last week, SEOs began to notice that adding short names to GMB profiles of their customers resulted in the disappearance of comments or the suspension of lists. It's apparently two separate problems, according to Google. Two different problems unfolding in an unpredictable way. Missing comments and listing suspensions did not occur systematically but often enough to impact many local SEOs. Here is a representative example: Local PSA for referencing: I…

The 16 Best WordPress Analysis Plugins in 2019

What is the thing that exceeds the volume of your data analysis? I wish this is the volume of plug-in options for analysis on WordPress. The installation of an analysis plugin for your WordPress site allows you to get all the data, statistics and information from your site without leaving your WordPress dashboard. The majority of users choose Google Analytics, although I have also chosen non-GA plug-ins. While Google Analytics is a powerful option, many find the amount of data available on the impressive AG and clumsy interface. WordPress plugins…

Content is not the same as content marketing

Editor's Note: There is still confusion about the difference between content and content marketing. It's not about the definition, but about the difference between creating content and practicing content marketing. This article is updated to provide you with a better understanding and to be shared with your teams and leaders. An ebook, a webinar and a white paper do not constitute marketing content. Ads are not marketing content. Social media posts are not marketing content. Content marketing is not the same thing as content marketing. But what is the difference…

NinthDecimal presents multi-touch attribution for offline visits

NinthDecimal location intelligence company deploys what it calls "the first multi-touch attribution solution sector (MTA) for measuring pedestrian traffic ". This approach takes a more holistic approach. Look at the different points of contact of consumers and their impact on offline visits. David Staas, president of NinthDecimal, said the company already had "200 live customers with 500 different campaigns" and that brands and agencies. Staas calls the MTA approach a "fundamental overhaul of pedestrian traffic measurement." New generation location analysis. The company views MTA as the next evolution of campaign…