Here is your overview of the SMX East program

I just attended one of the coolest meetings … a brainstorming session on the SMX® East program with Search Engine Land publishers. This show will be bigger and better than ever, an absolute content: over 70 sessions covering everything modern marketers like us need to know. The team has not finished yet, but I can share this foretaste. take a look with you now … Woot! Opening Speech by Rand Fishkin Rand will kick-off the conference with Google: from everyone's search engine to everyone's competitor. , Search Engine Land publishers…

Video: Lily Ray about recovery after a major update of Google

I spoke to Lily Ray of Path Interactive at her New York office on the subject of updates to day of the main algorithm of Google. I asked Lily, author of Search Engine Land and SMX stakeholder, how her team approached the task of helping her new clients who were negatively impacted by a key update to improve their rankings. As you know, Google said that the main algorithm updates are not corrected, but that you do not know, you can not inform your customers, but we can not fix…

Video: Lily Ray about recovery after a major update of Google

I spoke to Lily Ray of Path Interactive at her New York office on the subject of updates to day of the main algorithm of Google. I asked Lily, author of Search Engine Land and SMX stakeholder, how her team approached the task of helping her new clients who were negatively impacted by a key update to improve their rankings. As you know, Google said that the main algorithm updates are not corrected, but that you do not know, you can not inform your customers, but we can not fix…

LinkedIn updates the campaign manager, improves brand awareness and offers conversion campaign options

LinkedIn Campaign Manager goal options. LinkedIn adds three new features to its advertising platform and optimized click pricing tool. . New features include billed brand awareness campaigns, enhanced integration with Website Conversion Tracking features, and LinkedIn Talent Solutions client announcements to facilitate recruiting procedures. Brand awareness campaigns. The campaign manager's new brand awareness feature provides advertisers with a funnel-based campaign option designed to help advertisers increase their "voice share" on the platform. Brand awareness campaigns are billed per impression (CPM: cost per thousand). Improved Website Conversion Capabilities. According to Amita…

When to switch to standard Google Ads (index: you should have switched yesterday)

In the world of Google Ads, you have a choice between the methods of displaying ads for each campaign: standard or accelerated. Do you want to spend your budget consistently over time (standard) or do you want to spend your budget faster (faster)? I understand the pulse to accelerate. It sounds better in some ways. For years, this "her best" has pushed all kinds of people to recommend accelerated childbirth as a simple optimization. It is time for these days to end. It's safe to say that you only need…

Here is your overview of the SMX East program

I just attended one of the coolest meetings … discussing the SMX® East program with Search Engine Publishers Land. This show will be bigger and better than ever, an absolute content: over 70 sessions covering everything modern marketers like us need to know. The team has not finished yet, but I can share this foretaste. take a look with you now … Woot! Opening keynote of Rand Fishkin Rand will kick off the conference with Google: from everyone's search engine to the competitor of all. His talk will address important…

How HubSpot customized our chatbots to improve the customer experience and support our sales team

You can not talk about the future of marketing without chatbots. People are becoming more interested in communicating with brands in a more personal and conversational way – and chatbots can help. Including chatbots on your website helps visitors find what they are looking for and connect them with your team in an immediate and frictionless manner. Chatbots also follow the incoming messaging structure. So, what are the secrets to building a chatbot strategy? HubSpot's marketing team strives to deliver a world-class customer experience. We constantly ask: how can chatbots…

How to Choose a Success Story for Your Next Guest Article

You know what it is. You have a lot of ideas for a guest blog post, but what if you submit something that has been covered (embarrassing) or is too basic for the public (insulting)? The best way to take control of the situation, in my mind, is science. And by "science", I mean applying the same systematic approach that I would have used to understand a customer's competitive landscape as part of a marketing strategy. So it becomes fun. This is how I created a list of topics that…