Google Home and Alexa are now fighting against the perception of "surveillance" devices

Google acknowledged receipt of a previous report by the Belgian broadcaster VRT News that third party contractors could access the recordings Google Home device owners. According to the report, the audio clips reviewed included enough information to determine the personal addresses of many of the people involved. 19459003 19459002 Extracts used by experts in language and speech. Google says it sends clips to third-party language experts to make sure Google understands speech and local accents. The company explained this process in a post published today on its blog: "We have…

New Nielsen Service Provides Advertising Information to Podcast Users

Marketing Research Firm Nielsen has launched a service to provide podcasting networks with information about their audiences, such as preferences of gender and buying habits. The data comes from Nielsen's bi-annual podcast survey of 30,000 people How does it work? Networks can subscribe to the new Nielsen podcast listeners' power purchase service to include their podcasts in the survey, which includes questions about gender preferences, plans purchase, podcasts and other consumer and auditor behaviors. The survey is conducted with a random sample of 30,000 Americans. At the launch of the…

Deploying Maps on Search Results on the Google News Desktop

Google is rolling out a new design of Google News search results on its desktop. The new design removes groups of news stories and brings you a single story featured in a map-like result. What does it look like? Here is a screenshot of the front and the after. On the left side you can see the new drawing resembling a map, while on the right side you can see the results of the old cluster for Google News search results. Deployment. This new user interface is being deployed. I…

Deploying Maps on Search Results on the Google News Desktop

Google is rolling out a new design of Google News search results on its desktop. The new design removes groups of news stories and brings you a single story featured in a map-like result. What does it look like? Here is a screenshot of the front and the after. On the left side you can see the new drawing resembling a map, while on the right side you can see the results of the old cluster for Google News search results. Deployment. This new user interface is being deployed. I…

The new Google Shopping program displays customer photos with reviews of their products

Users can click to see photos of customers included in their reviews in Google Shopping. Picture: Yotpo. Google Shopping adds customer photos to advertiser product ad reviews. Comments can be accessed from the "See more" option on mobile Shopping ads or by clicking on the star rating in a list. Why We Should Care Images are catchy, and thumbnails of reviewers can add additional social proof to critical product reviews in Google Shopping. Along with the reviews, it's a step towards including more user-generated content (UGC) to inform users when…

Why You Should not Buy Instagram Followers (& What To Do Instead)

You may know that your Instagram content is good, but imagine how good it would be for 10,000 people be in agreement. Whether you want to become a celebrity on social networks or just looking to expand your brand awareness on Instagram, it may seem tempting to pay your first few thousand subscribers. Instagram templates. “/> There are many services available that allow you to buy 1,000 subscribers for the price of a small Starbucks coffee. But of course, if it was so simple and cheap, everyone would do it.…

Twitter ArtHouse Launches to Give Brands More Access to Creators, Influencers

Twitter launches a new initiative to help connect brands to influencers and creators. Twitter ArtHouse will involve a global team of content strategists, digital producers and influencers, and will offer video editing and live streaming services. "We help the best creators create ideas and assets on behalf of," writes Stacy Minero, Twitter manager ArtHouse, "Our video editors help brands optimize creative resources for the Twitter feed using best practices based on the data. Why we should care Twitter Creator ads perform better than ads that are directly shared by the…

Bing displaying a simplified recipe carousel in search results

Bing seems to test or introduce a new way to display rich results on his desktop. For queries that may relate to recipes, Bing displays a carousel that initially contains only three recipes. It allows users to filter results based on total time and other nutritional criteria, but does not immediately indicate the recipe comparison option. Bing's simplified recipe carousel featured at the top of this research result. Results page of the same query, which displays a snippet of code selected under the results of the ad. (Note that Bing…

Martech Vendors and Retail Marketers Share Martech's Predictions for Amazon Prime Day

With Amazon Prime Day fast approaching, retailers and ecommerce platforms are revisiting their stacks of martech to support 48-hour digital marketing campaigns this year an event. The martech industry is buzzing with data-driven predictions about how consumers engage with brands. while analyzing key strategies that will help retailers outperform their competitors during what should be one of the biggest days in the history of online retail. Below, we have compiled some of the most important predictions and insights into the evolving role of martech during Prime Minister Amazon's day this…

Facebook gives users more details about the data used to target ads

Facebook adds new details to its "Why does this listing appear?" Feature for users. It now shows the interests and categories used to target the ad and how the ad's targeting information was collected, ie the website or the Facebook page. that a user can have visited. The tool refers to options for hiding ads from an advertiser or removing ad targeting data from his or her profiles. Preferences for Facebook ads (a page in the user settings) have also been updated to include two sections: one displaying advertisers loaded…