Ad Tracking: What Is It and How to Do It

At the time of Mad Men-esque advertising agencies, it was almost impossible to know the number of people engaged in a given advertising campaign. Advertisers spend money on media such as radio and print media, and hope that sales of the advertised product will increase. There was no reliable way to accurately determine the number of people involved in an ad or buying a product because of it. In fact, the term ROI (return on investment) was not even widely used until the mid-1960s. A lot has changed since then.…

29 deliverability tips for e-mails to be known in 2019

Marketers spend a lot of time writing a poignant copy of e-mail to wonderfully craft electronic mail templates and create succinct and seductive lines of subject that open up and clickthrough rates soar. But before you click send, did you consider allowing your subscribers to read your email? Delivery capacity by e-mail E-mail deliverability is the speed at which your e-mail is actually sent to recipients' inboxes. The deliverability rate of an email can be lower when a mail is returned or automatically filtered into a spam folder. As legitimate…

The 9 best examples of accompaniment letters: what they got

Let's face it: a job search is usually anything but fun. It's almost as if he had his five stages of mourning. At first, one denies its demoralizing nature. Then comes the anger over the silence of the radio or the rejection of potential employers. Of course, there is negotiation – "I promise never to complain about my job, if I can find a new job!" It is often depression that follows the idea that it is simply impossible to take it. Then there is acceptance: "It's awful, but I…

The acquisition of Wayin Inc. by Cheetah Digital aims to provide marketers with first-party and "zero-party" data

The direct marketing provider Cheetah Digital has announced the release Acquisition of Wayin Data Solutions Inc. Inc. Wayin specializes in data acquisition technology. which allows marketers to create questionnaires, quizzes and interactive games while collecting initial and so-called "zero-share" data from consumers who have chosen to participate. Invented by Forrester, partial data refers to information provided actively by users rather than deduced Why We Should Care Consumers are increasingly more cautious With Wayin's technology, Wayin's technology offers marketers the ability to create digital experiences that add value to the consumer…

Ad customizers are now available in all Microsoft Advertising accounts

Ad customizers have been used for several years in Google ads. Advertisers can now also use them in their Microsoft Advertising campaigns. Microsoft Advertising (formerly Bing Ads) announced Wednesday that ad customizers were now available to all advertisers around the world. Why We Should Care With ad customizers, you can dynamically adjust your ad copy based on attributes. defined in a stream. Can serve ads that are more relevant to the query without generating hundreds or even thousands of variations. For example, you can display different offers to users based…

3 Things Every CMO Should Know About the Creative Production Process

The proliferation of digital marketing channels has led to an explosion in the demand for content – designs, websites, advertising, multimedia, etc. – marketing teams. Marketing cycles have shortened considerably, so marketers need to produce more content in less time. Whatever your type of CMO, it has never been so important to understand how all this creative work ends. product. The time, effort and resources required are an important part of your workforce and your budget. This Ziflow White Paper describes best practices for optimizing your teams through an appropriate…

How to Measure Success with JavaScript-Dependent Websites

I had the pleasure of sharing the scene with Hamlet Batista during our session on the new renaissance of JavaScript at SMX Advanced in June . I've talked about some JavaScript-dependent websites that I've worked with, their particular challenges, and the importance of having an automated test and monitoring solution. Here are some of the questions submitted by the session participants and my answers. What did you use to test the rendering success rate [in your session example]? We have set up an automated monitoring script that checks a considerable…

How to Measure Success with JavaScript-Dependent Websites

I had the pleasure of sharing the scene with Hamlet Batista during our session on the new renaissance of JavaScript at SMX Advanced in June . I've talked about some JavaScript-dependent websites that I've worked with, their particular challenges, and the importance of having an automated test and monitoring solution. Here are some of the questions submitted by the session participants and my answers. What did you use to test the rendering success rate [in your session example]? We have set up an automated monitoring script that checks a considerable…

Pinterest unveils new video features for brands

Pinterest business profiles now have a video tab. Pinterest has rolled out new video features for the platform brands. Businesses now have an updated video downloader to facilitate video content download, a new tab in the company profiles dedicated to video, and a new "lifelong" video analytics tool "(To see the performance of a video in time). Companies will also be able to schedule video content in advance with the new Pinterest pin planner tool. Why We Should Care Pinterest, which was released in April, is shaping its platform for…

5 ways to generate new and intriguing content ideas targeted to the public via @JuliaEMcCoy

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