13 great examples of landing pages that you want to copy in 2019

Although many landing pages are different and use a variety of interesting strategies to attract audiences, they all serve a major purpose. These pages encourage website visitors to convert to the next stage of the buyer's journey. What is the purpose of a landing page? A landing page offers a prospective customer a resource, such as a subscription to an ebook or webinar, in exchange for his or her basic contact information. The purpose of these pages is to generate leads while also driving prospects into the customer funnel. Rather…

Want to be a better social media marketer? Listen to these 13 podcasts

The last time I went on vacation, Facebook and Instagram announced two big product changes that I had to fight to catch up with on my return. Do you know the feeling? If you work in social media marketing, I guess you know it too well. Social media is constantly evolving, making it an exciting time for marketing today. It can also mean that you sometimes feel that you are falling behind your knowledge and training in social media in general. The solution? Podcasts. In this blog post, we've compiled…

Expert Advice. Tactical action.

Join us at MarTech®, September 16-18 in Boston, for an unparalleled conference experience with over 55 keynote sessions and speeches, over 60 real-world experts, hundreds of martech solutions, AI-based networks and concrete tactics to overcome the universal challenges of modern marketing: Having trouble getting results? The experts you meet are ready to share the strategies, game books, and tactics they used to maximize ROI, build strong teams, and translate data into meaningful action. See agenda here In Search of the Right Solution Effectively evaluate more than 100 martech solutions in…

SMX Reading: Create Dashboards That Inform and Persuade

Data analytics are only as effective as your ability to communicate them in a way that engages your colleagues, management and clients. That's why Sam Marsden, Head of SEO and Content at DeepCrawl, has turned to data visualization with the help of Google Data Studio to help stakeholders make more informed decisions. . At Marsden's Insights session at SMX Advanced, he explained that creating punchy dashboards can revolutionize your reporting and give some examples of how it helped his team reduce friction, develop strategies and save time. You can listen…

Facebook offers creators new tools and new features to monetize content

Before VidCon, Facebook announced Tuesday a new series of updates designed to give creators more opportunities to earn money. Money – and attract them to the platform, which is competing to attract the attention of the creators with YouTube. "We are committed to supporting our diverse community of Facebook creators who share original and engaging content that people love and seek," Facebook said. "We've introduced a range of tools to help them engage their fans, manage their presence, and start a business." The purpose of the new updates is to…

Nintex Sign, produced by Adobe Sign, activates the electronic signature for Microsoft Sharepoint customers

After being associated with Adobe earlier this year, the platform's management and management of the company's software is still in place. Nintex announced that the partnership would now allow its customers currently using Microsoft Sharepoint to access its proprietary native signature software. Features are available for customers using Sharepoint 2013, 2016 and 2019. Why We Should Care Documentation and agreements such as service contracts often require the participation of multiple stakeholders. Access to electronic signature features can speed up processes that are notoriously tedious for digital marketers. Roles are assigned…

Yoast SEO 11.6 Updates Structured Data Block Analysis, As a Result of Google's Changes

Yoast's WordPress SEO Plugin was updated with new blocks of exploitation. The latest version also adds tabs at the top of the meta box, as well as schema and security patches. The new blocking of the Yoast procedure. Source of the image: Yoast's blog. Learn more about the update. Referring to Google's announcement of support for new structured data of practical procedures at this year's IO conference in May, Mr. Yoast explains that his reorganized procedural blocks follow the latest Google changes. And, as was the case with Yoast's previous…

What two great studies tell us about the state of local marketing

Two major new studies, published within a week, provide valuable information on the current state of local digital marketing. FreshChalk has published an analysis of 150,000 local business websites and SOCi has conducted a benchmarking analysis of localized social marketing (registration required) of 163 leading franchise brands in ten vertical categories. What they reveal, at the highest level, is that multi-site brands and local marketers do not follow basic best practices in local SEO and SEO. By not completely developing the localization pages in Google, Facebook and Yelp and involving…

Yoast SEO 11.6 Updates Structured Data Block Analysis, As a Result of Google's Changes

Yoast's WordPress SEO Plugin was updated with new blocks of exploitation. The latest version also adds tabs at the top of the meta box, as well as schema and security patches. The new blocking of the Yoast procedure. Source of the image: Yoast's blog. Learn more about the update. Referring to Google's announcement of support for new structured data of practical procedures at this year's IO conference in May, Mr. Yoast explains that his reorganized procedural blocks follow the latest Google changes. And, as was the case with Yoast's previous…

The need for speed in research: 5 types of speed to master now

Google has long kept the secret on the details of its search ranking algorithms, but we know for a fact that the speed of the page is a determining factor. In his resource "How does the search work?", Google states clearly: "We develop algorithms to promote more usable pages than others less, all things being equal. These algorithms analyze the signals that indicate if all our users are able to display the result, for example if the loading times of the pages are working well for users with slow Internet…