25 Handy Slack Hacks Everyone Should Know

A few years ago, the HubSpot team made the switch to Slack (one of the hottest real-time messaging apps on the market). Initially, it was hard to get used to uttering phrases like "Just Slack Me" or "We were Slacking" in passing. But ounce we got more comfortable with the platform, we started to realize just how powerful it really is. The more we used Slack, the better our discoveries got – GIFs, reminders, queues … But that's just the thing: Slack is capable of so much that it's hard…

Prime Day Content Boosts Email Emails for Amazon Competition

Amazon's Annual Prime Day is fast approaching and last year's event generated more than $ 4 billion dollars in sales, according to Internet Retailer. How can your brand capitalize on the hype and excitement of one of the biggest shopping days of the year and compete with the retail giant? Your email marketing – right down to your subject lines – could play a key role in generating revenue this month. Prime Day's Subject Lines Result in Higher Opening Rates According to Yes Marketing's Research, e The online trademarks that…

Marketers can operationalize customer feedback (whether you own it or not)

Feedback has never been more critical for businesses than it is today. We live and work in an era of unprecedented global transparency, digital experience sharing and the desire to be heard. In this environment, information about your business, your products, and the experiences you offer or do not deliver multiplies. This happens whether you like it or not, on all channels and 24 hours a day. We call it the economy of feedback. Customer expectations are at an unprecedented level and they continue to grow. The feedback economy has…

PPC and machine learning: Where are we on automation?

One of the most debated (and least understood) topics in the PPC world, Automation, is a monster to face. Functionally, we have two distinct levels of automation that occur simultaneously on PPC platforms and in the processes used to manage PPC media. Our industry is at an inflection point and we will not just make better marketers by automating everything with blind trust in the machines. On the contrary, we must adopt a smart approach to automation and define our vision of the future roles of CPP professionals. The huge…

UX Content, Content and Other Secrets of Overstock SEO Straightening

Online Retail at Overstock Discount Prices is no stranger to wrestling research. It was one of the biggest sites to have been penalized by a link penalty in 2011. And in 2015, the company blamed Google for dropping 18% of its stock price after being hit by a decline in ranking following an update of its algorithm. In 2017 and until early 2018, Overstock also recorded a significant drop in its ranking in Google searches. When calling Overstock's first quarter results in March, the management team presented a slide containing…

UX Content, Content and Other Secrets of Overstock SEO Straightening

Online Retail at Overstock Discount Prices is no stranger to wrestling research. It was one of the biggest sites to have been penalized by a link penalty in 2011. And in 2015, the company blamed Google for dropping 18% of its stock price after being hit by a decline in ranking following an update of its algorithm. In 2017 and until early 2018, Overstock also recorded a significant drop in its ranking in Google searches. When calling Overstock's first quarter results in March, the management team presented a slide containing…

The ultimate guide to sponsored content

Research shows that people remember branded content twice as long as a traditional advertisement. But creating your own branded videos, blogs, or podcasts may require a lot of bandwidth. If you've always wanted to experiment with this strategy, but you do not have the time or resources to create your own campaigns, sponsoring content from other companies or influencers might be the right strategy for you. Sponsored content has been around for decades and began in print publications. But as online marketing has taken over the way we use content,…

How to identify and work with the best brand influencers for your business

When I browsed Instagram this morning during my ride, I commented on a friend's comment on her vacations, scrolled an ad for a quilt and dubbed the publication of an influencer on a skin care brand. ] This is what characterizes influencers: you follow them for a reason, so you are not afraid to interact with their sponsored content. I am not that exact influencer because his skincare program interests me. Instead, I follow her because she is the editor of a major magazine that I like to read and…

7 Social Media Metrics That Should Really Count For Your Brand

Your social media pages have thousands of "likes" and followers. You think, "Great, it seems to work." But sooner or later you think, "Why do not we have more listings on the website? Why are there no additional sales? Something must be wrong. " You celebrated vanity statistics to find that they did not bring tangible value to the business. If you wisely use your social media analytics, they will give you insight into what your fans, subscribers, and customers expect from your business. With this information you can learn:…