Google announces environment changes and location targeting settings in DV360

To provide advertisers with more precise and accurate ad targeting options in Display & Video 360, Google will launch a new version of the targeting settings of the environment and position. August 26, 2019. Changes will include updated targeting settings when creating or editing items individually or in bulk, updated dimensions in Reporting, and a new version. Structured Data Files (SDFs) to support redesign targeting. Even though the same targeting options will still exist, they New targeting controls will appear in August. On August 26th, advertisers offering DV360 format campaigns…

Microsoft Advertising claims to maintain average position reports

Microsoft Advertising (formerly Bing Ads) added position-based impression sharing metrics introduced by Google last fall. But, unlike Google, he said that the average position reports would remain unchanged. Added visibility measures. Now known as awareness metrics, rather than voice shares, in Microsoft Advertising, the six new metrics available are available at the campaign, ad group, and keyword level. Top print shareTop print lost at top positionTop print lost share to budgetAbsolute top print shareAbsolute top print share lost to rankAbsolute top impression share lost to budgetNew metrics columns of notoriety…

SaaS Search Marketing Reference Report

The Directive Marketing and Analytics teams developed this comprehensive baseline report including statistics from our more than 40 SaaS clients in 2018. This report is designed to provide you with reference numbers for marketing research. the efforts and their links with your ministry. Search marketing is not just about traffic and keywords, it's about achieving business goals. Your team can compare your position and shed light on all areas in which adjustments are needed. Visit Digital Marketing Depot to download "Search Marketing Reference Report – SaaS Edition". About the Author…

A year later: how AMP for Gmail can help marketers improve their engagement

Gmail was 15 years earlier this year. With this, the Accelerated Mobile Pages (AMP) feature is now one year old. The AMP feature is designed to help brands be more creative in their email marketing strategies, giving Gmail users more engaging, interactive, and streamlined experiences. With AMP, marketers can code emails allowing Gmail subscribers to interact with email content without leaving Gmail to enhance the messaging experience. The benefits of this are extensive. The best-performing features could allow marketers to create interactive content to stay relevant, reduce friction in the…

TF-IDF: The best content optimization tool, SEOs do not use

TF-IDF, abbreviated document frequency – inverse document frequency, identifies the most important terms used in a given document. It is also one of the most ignored content optimization tools and used today by SEOs. TF-IDF fills the gaps in the standard keyword search. The saturation of target keywords on the page does not determine relevance – anyone can practice keyword stuffing. Search engine marketers can use TF-IDF to discover the specific words that high-ranking pages use to define the context of the target keywords, which explains the relevance of the…

TF-IDF: The best content optimization tool, SEOs do not use

TF-IDF, abbreviated document frequency – inverse document frequency, identifies the most important terms used in a given document. It is also one of the most ignored content optimization tools and used today by SEOs. TF-IDF fills the gaps in the standard keyword search. The saturation of target keywords on the page does not determine relevance – anyone can practice keyword stuffing. Search engine marketers can use TF-IDF to discover the specific words that high-ranking pages use to define the context of the target keywords, which explains the relevance of the…

Chrome allows users to pay with credit cards stored in their Google Accounts

Connected Chrome users can now use the payment methods stored in their Google Account during the checkout process, a Google announced this week via the Chromium blog. This feature is available on all devices running the Chrome browser and wherever Google Pay is accepted. Why We Should Care This feature automatically populates the payment information associated with a user's Google Account, which means that # A payment method is available for all Chrome enabled devices as long as the user is logged on. Google has been striving for several years…

Replay SMX: the SEO that Google tries to fix for you

Search engines have seen the same SEO mistakes countless times, and as Patrick Stox, SEO specialist at IBM, has said during his Insights session at SMX Advanced: will spend millions of dollars in a public relations campaign to convince us [SEOs] to convince developers to fix all this? Or are you just going to fix the problem on your side? And the answer is that they are fixing a ton of things on their end. " During his session, Stox described a number of common SEO responsibilities that Google is…

Replay SMX: the SEO that Google tries to fix for you

Search engines have seen the same SEO mistakes countless times, and as Patrick Stox, SEO specialist at IBM, has said during his Insights session at SMX Advanced: will spend millions of dollars in a public relations campaign to convince us [SEOs] to convince developers to fix all this? Or are you just going to fix the problem on your side? And the answer is that they are fixing a ton of things on their end. " During his session, Stox described a number of common SEO responsibilities that Google is…

How do webinars work? Beginner's Guide to Webinar Marketing

Even though webinars have been around for a long time, with the ever-increasing popularity of video content in marketing, web presentations are the way to go. If you're new to webinar marketing, read on and discover what webinars are, their main benefits and how to create them. What's a webinar? Webinars (webinars) are video presentations, workshops or conferences hosted online. They are generally business related and allow you to share your knowledge with virtually anyone in the world. Web Presentations are a highly interactive form of marketing and can be…