On July 9, Google extends Chrome's blocking of ads to global markets.

In February 2018, Google implemented ad filtering for "annoying" and intrusive ads in Chrome in North America and Europe. This announcement was announced in 2017 and aimed to force publishers to adopt the advertising standards set by the Coalition for Better Ads. Chrome occupies 64% of the global browser market. The industrial group was created in response to the rise of advertising blocking by consumers. From now on, the filtering of Chrome's defective ads is globalizing, with market rollouts beyond North America and Europe on July 8th. Google Chrome holds…

Survey reveals only 30% of SMEs recommend their current SEO provider

"I was surprised to see that many customers are blaming themselves for the SEO agency relationship that went wrong, "said Brian Dean, founder of Backlinko, referring to his survey of 1,200 business leaders, in which just 30% of people recommend their current SEO agency and 30% of those surveyed , left a negative comment. The report also revealed a close relationship between budget and satisfaction with customers. who spend more than $ 500 a month on SEO services are 53.3% more likely to say they are "extremely satisfied" compared to…

IBM Marketing's spin-off agile strategy with Watson Marketing

In April, IBM's Watson Marketing announced its intention to create an independent marketing company under the new company's ownership. investment capital Centerbridge Partners based in New York. The new company, which has not yet been named, was launched on Monday. The company's goal is to provide automation, marketing analytics and content management solutions. In separating from IBM's largest group, Watson Marketing should be able to focus more on the needs of its customers. "Marketers and advertisers are overwhelmed by poor technology and disappoint most of the promises made by companies…

Do not be too quick to rule out established best practices for email

I have recently noticed a trend among some e-mail users: when they want to promote a new idea, they denigrate the best practice that relates to it. . It bothers me a lot because many of the current best practices have evolved from the desire for innovation and guiding principles into the early days of Far West in email, when we write and rewrite the rules almost every day as technology evolves and expectations grow. ] 25 years later, we are rethinking many of the practices that, for better or…

How to use guest blogs to create natural links via @grybniak

& # 39;); h3_html = & # 39; & # 39; + cat_head_params.sponsor.headline + & # 39; & # 39; & nbsp; cta = & # 39; & # 39; + atext = & # 39; & # 39; + cat_head_params.sponsor_text + & # 39; & # 39 ;; scdetails = scheader.getElementsByClassName (& # 39; scdetails & # 39;); sappendHtml (scdetails [0] h3_html); sappendHtml (scdetails [0] atext); sappendHtml (scdetails [0] cta); // logo sappendHtml (scheader, & # 39;); sc_logo = scheader.getElementsByClassName (& # 39; sc-logo & # 39;); logo_html =…

5 practical ways to effectively target older people in digital marketing via @ LWilson1980

& # 39;); h3_html = & # 39; & # 39; + cat_head_params.sponsor.headline + & # 39; & # 39; & nbsp; cta = & # 39; & # 39; + atext = & # 39; & # 39; + cat_head_params.sponsor_text + & # 39; & # 39 ;; scdetails = scheader.getElementsByClassName (& # 39; scdetails & # 39;); sappendHtml (scdetails [0] h3_html); sappendHtml (scdetails [0] atext); sappendHtml (scdetails [0] cta); // logo sappendHtml (scheader, & # 39;); sc_logo = scheader.getElementsByClassName (& # 39; sc-logo & # 39;); logo_html =…

Who sends the email really well. . . in Brazil?

The last leg of our Return to Hometown tour was São Paulo; so I decided to find out who was really sending e-mail to Brazil. Having already watched the UK, Australia and France, I was delighted to learn what the best of his class looked like in Latin America. The top 10 Brazilian issuers have much in common with their foreign counterparts, but we also found significant differences. They are heavy users of GIF and animated videos, they weave lots of clever references on pop culture, and many also have…

How to write a creative brief in 7 simple steps [Examples + Template]

The first step in any successful project is to develop a game plan with a clear goal. That's why marketers love creative briefs. But if you're starting out in a creative role or starting your first job as a designer or consultant, you might not know how to write one effectively. What is a creative mandate? Brief guide, often created by a consultant or creative project manager, that summarizes the project's mission, objectives, challenges, demographics, messages, etc. The file is often presented to a client or to the company's stakeholders…

So your content failed. Now what?

Missed content. Everyone has them. Between those pieces that have clearly achieved the goal, you have published (more than) a few that have not done so. What are you going to do with that? There are many tips for improving the content and reuse of your best content. Last month, I wrote about how to reuse, republish, reuse your high performing content. This is such a safe technique for content marketers that we have many related articles. One of them recently went around on Twitter and sparked a big question.…