Google expands search inventory in app campaigns on iOS browsers

Google has announced that app ads will appear on more searches in web browsers mobile iOS. As a result, campaign reports will also include installations and conversion events in iOS browser applications. App advertisers have nothing to do to access this new ad inventory. Active App campaigns will automatically have the conversions modeled in the "Conversions" column of their Google Ads reports. Advertisers who rely on third-party tools should be aware that these conversions are not available on these platforms. And, for early users, Google said, "We encourage you to…

Facebook warns Pages that it retrogrades publications that use exaggerated health claims to promote products

Facebook announced Tuesday that it has updated its ranking in its news algorithm, to reduce publications containing exaggerated or sensational health claims, as publications that promote or attempt to sell products or services based on health claims. "We know that people do not like sensational or spammy publications, and misleading health content is particularly harmful to our community. Travis Yeh, product manager for Facebook, wrote, "The pages should avoid health publications that exaggerate or mislead people trying to sell products containing health claims." Why we need to be concerned] Marketers…

Switch from Seller to Seller on Amazon? Here's what you need to know

Amazon always has a long-term vision. While it is hard to imagine Amazon's dominance of e-commerce changing in the future, the retailer also aims to challenge brick and mortar giants like Walmart, Costco and Target. To this end, Amazon is about to implement a long-standing change to force small vendors (less than $ 10 million a year) to move from Vendor Central to Seller Central. Last week, Bloomberg announced that Amazon was planning a "large-scale downsizing" of small vendors in order to reduce costs, increase automation and prioritize its partnerships…

13 blogging mistakes the most beginner bloggers do

Sometimes when I tell people I blog for a living, they roll their eyes. "It's so easy," they say. "You have a pay check for spending the whole day on the Internet and writing in. A monkey could do your job!" That's when I roll my eyes. You see, people do not hesitate to consider blogs as a simple job. But when they sit down to write their first articles, it strikes them: It's a lot harder than I thought. Like anyone who starts a new job, she is doing…

Facebook brings back estimates of the reach of personalized audiences

Facebook is reinstalling the estimates of the reach of personalized audiences, a tool that allows advertisers to estimate the audience size of their personalized audience campaigns. The company removed the tool in March 2018 when researchers at Northwestern University discovered a vulnerability that allowed users to derive attributes from Facebook via the tool. "The privacy of individuals is extremely important to Facebook and we exploit any potential" The abuse of our service very seriously, "said Mary Ku, director of product management of Facebook," L last year, when researchers discovered this…

Why is it worth targeting keywords with low or low monthly search volume

The gold mine par excellence for an SEO expert is to find a key word high volume, high conversion rate and low competition. What's better than an influx of organic traffic eager to buy what you have to offer? These keywords tend to be the "ideal point" – a high number of searches with low competition – so that they often take precedence when SEOs perform their keyword research. For this reason, low-volume keywords (those with less than 250 searches per month) are often overlooked. But could SEOs run out…

Why is it worth targeting keywords with low or low monthly search volume

The gold mine par excellence for an SEO expert is to find a key word high volume, high conversion rate and low competition. What's better than an influx of organic traffic eager to buy what you have to offer? These keywords tend to be the "ideal point" – a high number of searches with low competition – so that they often take precedence when SEOs perform their keyword research. For this reason, low-volume keywords (those with less than 250 searches per month) are often overlooked. But could SEOs run out…

BriteVerify New Feature: An Introduction to Checking Phone Numbers and Addresses

Today we are announcing exciting new features for our real-time email validation solution, BriteVerify . physical postal addresses and the ability to check millions of records in bulk. The cost of bad data is incredibly high. US companies lose more than $ 3 trillion every year because of poor data quality, according to IBM. Even the US Postal Service spends about $ 1.5 billion or more each year processing undeliverable mail because of the quality of the data. That's why we are excited to expand our verification capabilities beyond email…

Google brings the API back to beta ads over performance issues

Google has decided to return its API for beta ads. The comments from developers on slow response times have led Google to determine that the API is not ready for production use. There are a number of other complaints regarding the new API, beyond response times. This prompted Google to take the unusual step of putting the product back into beta. The API for ads was launched in March. The Google Ads API is the successor to the AdWords API. It was published in March of this year. At the…

How an Internal Team Attacks to Historic Area Operators

The HomeToGo Internal SEO Team Engage in Historic Area Operators That Possibly Have More Resources , staff and an established history is a daunting challenge for arriving. Like any strategic brand, HomeToGo, the "World's Largest Vacation Rental Search Engine," has decided to take the fight to a point where it can take advantage of its strengths – search engine results pages. In the rankings, HomeToGo's SEO team created content campaigns and found new ways to make them attractive to travelers and journalists, increasing the likelihood that their pages will receive…