26 Ideas for Your Marketing Strategy for Small Business 2019

Whether you are starting a new business or already have one, it is extremely important to have a strong online presence for your brand. In fact, 97% of people know local online businesses more than anywhere else. Small business owners looking for a way to track return on investment and brand awareness need digital marketing. Digital marketing is not only essential for promoting your products or services, but optimizing your online resources is also critical to the overall success of your business. For local businesses, it's equally important to have…

Six months into the implementation of ACCP, confusion and increasing uncertainty prevail.

Last week, the Association of National Advertisers (ANA) strongly reaffirmed the position it defended last year in favor of national regulations on the protection of private life. The trade organization also calls for pre-emption of existing and future privacy laws, particularly the California Consumer Protection Act (CCPA), which will come into effect in the future. six months from this day. National advertisers want one law. In a letter to the FTC on June 27, the ANA stated that "a national privacy law should prevail over inconsistent laws, strengthen the establishment…

Your quick reference for posting GIFs on Instagram

GIFs are fun, digestible and, above all, relatable – which is why everyone loves them and shares them so much on social media. Also, because Instagram is the leading visual content platform on social media, your subscribers expect your brand to publish more compelling content than your company's free lunch photos each week. Content * Click here to unlock 20 powerful strategies and hacks to increase Instagram engagement. “/> Your audience wants to feel something while browsing Instagram, and GIF files can create that emotional connection with them. Below, we'll…

AWeber supports AMP for email

AWeber is the first small business e-mail service provider to support the new AMP for e-mail technology! AMP stands for Accelerated Mobile Pages. Together with AWeber, this powerful technology can completely change the way you connect to your prospects and customers by email. With AWeber and AMP, your subscribers will no longer have to leave the inbox to access a web page. Instead, they can make an appointment, confirm their attendance at an event, sign up for a newsletter, leave a product review, respond to an inquiry, or check out…

Marketing Survey 2019: A Global Overview

While the divide between digital marketing, technology, and management continues to shrink and converge, we have decided to take a macro look at the global wage landscape. In our 2019 Survey of Wages and Marketing Technologies, we collected the observations of more than 900 marketing professionals – and we have presented below the table of the industry's compensation in the world. Over the next few weeks, we disseminate more local information on trends and wage disparities in digital marketing in the United States. The salary data below is used as…

Narrow is the new norm: why the expertise will help the agencies to survive the internal exodus

It is no secret that brands are deploying more advertising and marketing functions. internal. Countless stories have been written about it. From media to shopping to SEO, to complete creative offers, every day brings fresh news from another multinational that decides to do better (read: cheaper) to do everything itself. Brand experience is no different: brands are experiential thinking, but they also tend to import experts who understand creativity through traditional activation lenses, pop-up windows and live events. For agencies, this apparently leaves two options. They can either develop their…

10 good reasons to spend more on your email program!

E-mails still occupy the first place for effective marketing. In the Return Path Report on E-mail Engagement Status, 2/3 respondents rated e-mail as "the most important" or "one of the most important marketing channels." most important ยป: But there is also a trap. In the latest report of the Direct Marketing Association's Marketer Email Tracker (United Kingdom), 42% of respondents said that their main challenge was the limited budget, closely followed by limited internal resources ( 40% ). I often hear this – email marketers know that their programs are…

Privacy Issues Could Affect the Growth of the Smart Speakers Market

Privacy Concerns Are Beginning to Influence the Adoption of Smart Speakers and Could Even Curb the Price of Smart Speakers Used by current owners, according to the latest Smart Audio report from NPR and Edison Research. However, according to a survey of more than 2,600 US adults, 69 percent of smart homeowners still use virtual assistants daily. 44% use more often but 21% less often. The report states that there are 118.5 million smart speakers in American homes, but only 53 million homeowners; some houses have two, three or more…

Google publishes a draft to formalize the specification of the Robot Exclusion Protocol

Google announced this morning that it had sent a call for comments to the working group. Internet engineering to formalize the specification of the robot exclusion protocol, an informal 25 year old standard for the Internet. The announcement. Google wrote on his blog: "With the author of the protocol, webmasters and other search engines, we documented the use of the REP on the modern Web and submitted it to the IETF. The proposed REP project reflects more than 20 years of real-life experience in the use of robots.txt rules, used…