The 19 Instagram accounts with the largest number of subscribers (and what marketers can learn from them)

When Instagram was first published, it was uniquely designed as a visual and fun social media network. Nowadays, it is also used as a major content promotion tool for brands and influencers. In fact, according to Sprout Social, 80% of Instagram users follow a brand and one of the three most-watched items of all time has been published on a professional account. Along with commercial accounts, marketing influence is also on the rise. For example, 93% of the marketing campaigns of influence took place on Instagram in 2018 . By…

Facebook ads being no longer what they were, so it's time to buy better social ads

SEATTLE – Advertisements Facebook were once a home for a similar audience to a look-alike and a bottom of the world Funnel conversion actions, it's now a cluttered space that allows for blindness of ads and the apathy of brands at the fundamental level. This is the opinion of Susan Wenograd, Account Manager at Aimclear, who hosted a session on social ad optimization at SMX Advanced last week. What's going on? To start, a supersaturation of ads being broadcast to the same users means that public doubles are no longer…

Decompose your ads, not your brand

Raise your hand if you want to advertise your brand without knowing what the message will be? Many people probably remember the dynamic insertion of keywords (DKI) with the sophisticated syntax {KeyWord: OrElse}. It was a great example of the dangers of automation, and it was perhaps at that time that ads began to break down. I will always remember the eBay ads that would appear in virtually every search you could imagine. Look for "dirty thoughts" and an advertisement for "dirty thoughts for sale" or "athletic sweat" or "vampire…

Facebook launches a new market research application after pulling a similar application in January

Facebook launched a new marketing research program on behalf of Facebook: Users download an application to collect data from their phone. The company said the information gathered would be used for product development initiatives. "Market research helps companies create better products for people. We believe this work is important to help us improve our products for Facebook users, "wrote Facebook product manager Sagee Ben-Zedeff. In January, Facebook removed its search application from Facebook. the iOS app store after being accused of having paid teens for access to their mobile business…

Google Trends is integrated with Data Studio via a free third-party application

UK marketing company StrategiQ has released a Google Trends connector for Data Studio. Originally developed for its own customers in July 2018, this now free tool allows users to retrieve information on search trends directly in their Data Studio reports. Image from StrategiQ. to begin. For information on Google trends in your Data Studio reports, you must do the following: Get the gtrends.app API. You can register to obtain an API key by providing your email address (which, according to StrategiQ, will be used to contact you if your use…

Google Trends is integrated with Data Studio via a free third-party application

UK marketing company StrategiQ has released a Google Trends connector for Data Studio. Originally developed for its own customers in July 2018, this now free tool allows users to retrieve information on search trends directly in their Data Studio reports. Image from StrategiQ. to begin. For information on Google trends in your Data Studio reports, you must do the following: Get the gtrends.app API. You can register to obtain an API key by providing your email address (which, according to StrategiQ, will be used to contact you if your use…

Google AMP URLs do not allow users to click on the main site

There appears to be a bug. When you access the Google AMP cache version of a page through Google Search, click on the link to access the main URL. will not work. We have tried ourselves in Chrome and Safari on an iPhone and clicking on the link does not allow you to quickly access the URL of the cache other than Google AMP. This seems to be a bug and Google hopes to fix it quickly. What's going on? Open your mobile device, launch Chrome and search for [Google…

Google AMP URLs do not allow users to click on the main site

There appears to be a bug. When you access the Google AMP cache version of a page through Google Search, click on the link to access the main URL. will not work. We have tried ourselves in Chrome and Safari on an iPhone and clicking on the link does not allow you to quickly access the URL of the cache other than Google AMP. This seems to be a bug and Google hopes to fix it quickly. What's going on? Open your mobile device, launch Chrome and search for [Google…

3 steps that small businesses should follow to measure the success of their SEO

Small business owners understand better and better that the success of a website depends on the development and the implementation of a SEO strategy. More than one-third (36%) of small businesses Companies already have an SEO strategy and another 23% plan to develop one in 2019. According to a recent Clutch survey. While many small business owners understand that they need an SEO strategy, many are struggling to create. To develop and maintain an effective long-term SEO strategy, small business owners need to know the best ways to measure their…

Google's June 2019 base update was completed on June 8

Google's Danny Sullivan confirmed that the June 2019 Core Update released on June 3 was launched on June June 8th. Deployment in five days. It took Google about five days to fully roll out this update, starting Monday, June 3rd until Saturday, June 8th. Deploying these updates takes time because Google has many servers and datacenters around the world and it takes time for everyone to get this update. Five days for a deployment like this does not seem long. Previous updates seemed to take weeks or more. The announcement.…