3 Key Principles of Successful Complete Funnel Research

In my first post on finding a complete funnel, I explained that the most highly paid research programs focus heavily on the bottom of the funnel, which is not in line with the current reality. how consumers actually use search engines for buying research and decision making. Adopting a complete funnel research approach will open the door to SEM to truly maximize the total commercial impact of the channel. Previously, I explained why the main reason why the paid search was somewhat relegated to the bottom funnel because of the…

4 Steps to Managing Digital Workflows with More Speed ​​and Efficiency

Finding the right balance of work to be done when prioritizing priorities and to use limited resources, can be one of the biggest challenges of marketing. You are asked to do more and do it faster, when teams work in silos, processes are ubiquitous, requests arrive quickly and furiously, and you do not know what your team can do without burning. people out. Modern marketing requires modern workflows, and their operationalization is essential to be efficient and to adapt your resources to the volume of work you are expected to…

A look under the hood of profitable e-commerce websites

Steve Jobs has expressed it well when he said: "Simple can be more difficult than complex … but it's worth it because once you get there, you can move. mountains. " This mantra has worked for Apple for decades, and certainly the same goes for digital design. Especially when you talk about ecommerce websites. Simplicity has been proven to consistently result in higher conversion rates, a more positive experience and even the trust of visitors. Why? In short, calls to action become more important, users are neither overwhelmed nor frustrated…

Google brings the wizard to Waze

The Google wizard has already arrived on Google Maps. In English, he now arrives on Waze for Android in the United States. Hands-free rerouting. Voice commands were already available in Waze for navigation. However, Google Assistant now allows users to perform a number of tasks while driving, such as making calls, listening to music, and launching Waze commands in hands-free mode. Wazers will also be able to make reports and requests without touching the screen: reporting traffic, avoiding tolls, flagging the police, accessing another route, and so on. Presumably on…

5 Success factors of the brand directly from consumers

If I had to summarize the experience of the direct brand in one sentence, I should borrow the slogan of AYR: "Simplify all". Finished the time schedule between landings, pickups and work to stop at the mall. Need to try some styles? Do not worry: Warby Parker will send you some pairs of glasses to try at home. Superior customer service and quick return policies make the buyer's remorse obsolete, while boxed boxes eliminate the need to make an informed choice. Better yet, many direct brands take social responsibility seriously,…

Salesforce Will Acquire Data Analysis Platform Table

Salesforce announced on Monday that it has entered into an agreement to acquire the popular platform of the United States. Table data analysis and visualization, at a cost of $ 15.7 billion. This acquisition is another CRM move that brings new technologies and tools that should bring better data – and better understanding of this data – to users. "The Salesforce association will strengthen our ability to help users around the world. see and understand the data, "said Adam Selipsky, president and chief executive officer of Tableau. Why We Should…

Paywalls & SEO: A winning strategy via @ ChuckPrice518

& # 39;) h3_html = & # 39; & # 39; + cat_head_params.sponsor.headline + & # 39; & # 39; & nbsp; cta = & # 39; & # 39; + atext = & # 39; & # 39; + cat_head_params.sponsor_text + & # 39; & # 39 ;; scdetails = scheader.getElementsByClassName (& # 39; scdetails & # 39;); sappendHtml (scdetails [0] h3_html); sappendHtml (scdetails [0] atext); sappendHtml (scdetails [0] cta); // logo sappendHtml (scheader, & # 39;); sc_logo = scheader.getElementsByClassName (& # 39; sc-logo & # 39;); logo_html =…

15 free professionally designed landing page templates

Turning Internet visitors into leads, 68% of B2B executives use strategic landing pages as part of their strategy . A powerful starting page usually offers visitors to your website a resource, such as a piece of content, in exchange for contact information. Sharing links or hyperlinks to a landing page's URL, rather than a home page, also increases the likelihood of converting traffic into conversions. Landing pages can play a vital role in lead generation, but they do not have to be complicated. In fact, you should aim for a…

The Characteristics of Marketing Leaders

We all know a good leader when we see one, but it can be tricky to identify the particular traits that allow some people to lead teams to succeed, influence their community and create positive change. Digital marketing is an industry with many inspiring and innovative leaders in all its facets. From SEO to paid ads, emails, content, social networks and everything else, successful individuals innovate the processes we already know and inspire their teams and followers online. In this new, original research, my Fractl team sought to determine what…

6 mistakes on Instagram that keep your brand from growing

With more than 25 million business profiles and more than 200 million visitors on at least one profile per day, Instagram is not the simplest social network channel to master for brands. It can be frustrating to attract the attention of distracted users. However, too many brands make mistakes that can be easily corrected, which will help their Instagram platform to grow. Let's look at six common pitfalls and how to fix them. RELATED CONTENT HANDPICKED: Instagram Marketing: Social Media Experts Share Best Advice 1. Lack of commitment You rush…