The Ecommerce Marketer's Guide to PPC Advertising

If you're a PPC veteran, it's all about finding your way to the world, conversion-friendly clicks. This is particularly true for ecommerce businesses, which are playing an incredibly complex and competitive space, particularly when using PPC. Even small businesses are getting on the pay-per-click bandwagon. According to a 2018 study, 45% of businesses under 50 employees invest in PPC. That number jumps to 74% when it comes to small businesses with 50 employees or more. Because of the complexity and constant competition, it is quite common to overlook some of…

Antitrust Madness Sweeps Washington as Google, Facebook, Amazon and Apple Face Problems

The Trump Government and many Republicans in Congress believe that Silicon Valley is biased against the Conservatives. Democrats are unhappy with issues of privacy, the election of 2016 and the perceived arrogance of technology leaders in the face of their criticism. Other critics of "advanced technology" think that there is too much power concentrated in too few companies. In Europe, major US technology companies have been the target of antitrust probes and sanctions for several years, putting pressure on US regulators must act. Add to the changes in the public…

Barry Schwartz and Greg Sterling, hero of the research community

SEATTLE – You know Barry Schwartz. You know Greg Sterling. It is not surprising that we paid tribute to them for their contribution during the 5th edition of the Search Engine Land Awards on Tuesday night. the Search Engine Land team, "said Chris Elwell, CEO of Third Door Media, at the award ceremony at the Seattle Museum of Pop Culture. "I am convinced that you are as grateful for their contributions, that they have chosen to spend time with us." way to show our gratitude for this duet. Barry and…

A new Pega study shows that consumers do not trust artificial intelligence

A new report released by Pega on consumer attitudes toward drug use. Artificial intelligence indicates that, despite the increasing use of AI technologies, consumers do not understand how they can benefit from AI and are more likely to trust a real person to help him make decisions. "Our study found that only 25% of consumers would believe a decision made by an AI system rather than that of a person with respect to their qualification. a bank loan, "said Dr. Rob Walker, Pega's Vice President of Decision Making and Analysis.…

Follow your ad-scale tests with this advanced AdWords script

Keeping track of when your ad tests have enough data can be a real challenge when you can have dozens of different ad tests run in an account. The most common way of splitting the test is for the ad copy sets of the "Ad copy 1" and "Ad copy 2" ad copy, as well as the use of the ad copy. Dimensions tab to display the overall performance of each set of ads. [1945] The problem here is that you have to periodically check the Dimensions tab to see…

Barry Schwartz and Greg Sterling, hero of the research community

SEATTLE – You know Barry Schwartz. You know Greg Sterling. It is not surprising that we paid tribute to them for their contribution during the 5th edition of the Search Engine Land Awards on Tuesday night. the Search Engine Land team, "said Chris Elwell, CEO of Third Door Media, at the award ceremony at the Seattle Museum of Pop Culture. "I am convinced that you are as grateful for their contributions, that they have chosen to spend time with us." way to show our gratitude for this duet. Barry and…

IAB Releases Augmented Reality Manual for Marketing

Augmented Reality (AR) is Increasingly Popular Among Consumers – and Increasingly Accessible to Marketers as a creative channel to reach them. This technology is applied in many marketing channels and is widely available to consumers: a mobile device with a camera and your application is enough. Today, the Bureau of Interactive Advertising (IAB) has published Augmented Reality. for Marketing, an IAB booklet – a resource for marketers who are considering integrating AR into their marketing strategies. The gamebook provides a framework, explores different options and delves into specific use cases…

The Elements of SEO – Exploring the Periodic Table of SEO Factors 2019

Since its inception in 2011, Search Engine Land's SEO listing has become a globally recognized tool on which professionals Research has been used to understand essential elements for a winning SEO strategy. And while the basics of search engine optimization have remained unchanged or deepened, they have also changed a lot as the web becomes more mobile, instantly accessible and aligned with new devices connected to the Internet. Join the Search Engine Land's expert editorial team that breaks down the essential, emerging or avoidable elements at all costs into a…

The Success of 10-Step Teller Machines (Tip: It's Not Complicated)

Account-Based Marketing is an incredibly effective and efficient strategy that generates a substantially higher return on investment for marketers. B2B marketing, if they act correctly. In fact, according to an ABM Benchmark Study conducted in 2018 by the ABM Leadership Alliance and ITSMA, 99% of marketers say their ABM programs offer a higher return on investment than any other type marketing programs. However, this is still the beginning for ABM. Most companies are just beginning with their ABM programs, with over 80% of survey respondents reporting that their account management…

Amazon takes over the activities of Sizmek's advertising servers and CODs, creating a space in the triopoly of the walled garden

Amazon closed a deal Friday to buy the server Sizmek advertising and dynamic content optimization (DCO) business for an undisclosed amount. The acquisition builds on Amazon's growing efforts to take the duopoly of Google and Facebook as the dominant ad server. Sizmek filed for bankruptcy in March this year, weakened by the competition from closed gardens that claim the majority of digital. ad spend. Despite its financial difficulties, the open ecosystem and unified platform of Sizmek have been widely regarded as one of the major independent advertising players behind Google…