The periodic table of SEO factors is the subject of a major overhaul in 2019

The Search Engine Land team is extremely pleased to announce that our iconic periodic table of SEO factors has been refreshed for 2019 way. This year's periodic table of features, which is already part of our most recognizable learning tools, adds new elements and categories that reflect current success factors. Click here to download the report . The creation of the table represents the best of what Search Engine Land does, combining the know-how of our publishers with the collective voice of the SEO community. As in the past, we…

The periodic table of SEO factors is the subject of a major overhaul in 2019

The Search Engine Land team is extremely pleased to announce that our iconic periodic table of SEO factors has been refreshed for 2019 way. This year's periodic table of features, which is already part of our most recognizable learning tools, adds new elements and categories that reflect current success factors. Click here to download the report . The creation of the table represents the best of what Search Engine Land does, combining the know-how of our publishers with the collective voice of the SEO community. As in the past, we…

IBM uses AI compatible chatbots to run ads with Watson Ads Builder

On Monday, IBM launched Watson Ads Builder, a platform for 39 self-service conversational ads developed specifically for marketers. The new software is designed to enable digital marketers to create personalized and personalized interactions with consumers through display ads. "Consumer expectations are changing and users expect to be able to communicate with brands on demand," said Jeremy Hlavacek, revenue manager at IBM Watson Advertising. "Watson Ads Builder can change where, when, and how brands connect with consumers – helping marketers gain loyalty and consideration for buying." Why We Should Get In…

The secret history of the Google logo

About 3.5 million searches on Google take place each day. With such statistics, it's not unlikely that an average person could see the Google logo between one and 30 times a day. Over the last two decades, the Google logo has been iconic and easy to recognize. And through all his evolutions, he remained deceptively simple. The old Google logo Google actually had two "first" logos. In 1996, the logo featured the image of a hand and the company's original name, BackRub, in red. After changing its name to Google,…

Instagram is recruiting Facebook VP, Justin Osofsky, as the next director of operations

Instagram has appointed Justin Osofsky as the director of the company. exploitation. Instagram manager Adam Mosseri announced Osofsky's new role in an Instagram post. Mosseri also announced two new appointments: Gedioen Aloula as Marketing Manager and Tamar Shapiro as Analysis Manager. "In the last nine months, we have conducted extensive internal and external research for a director of operations," wrote Mosseri. in his message, "As the research progressed, it became increasingly clear that defending and defending Instagram efforts within FB Inc., addressing operational challenges globally and building large teams were…

Instagram advertisers can now convert influencers' organic posts into ads

Instagram shows branded content ads to all advertisers, allowing brands to create ads using organic publications from influencers. with. The company said branded content ads will be available to all advertisers in the coming weeks and branded content ads for Stories will be released in the coming months. Before brands can use influential publications as ads, the content creator must give their business partners (the brands with which they have relationships) access to promote their publications. Once the creator – or the influencer – has done it via its Advanced…

Overview of MarTech's Exclusive Agenda

In recent weeks, high-level marketers like you have been telling us about the difficulties and difficulties that They meet at their place of work … as well as their creative and practical solutions. they imagined to overcome them. These trips are the foundation of the recently redesigned MarTech® program. Marketing experts from all walks of life will tackle the thorniest aspects of technology marketing operations from September 16 to 18 in Boston. Here is a preview of what awaits you: Building Collaborative and Successful Teams … How to Organize and…

The Facebook Video Creation Kit Receives New Editing, Resizing, and "Save" Options

Facebook introduced several new features in the Tuesday Creative Kit including a tool to automatically create multiple versions of a video with different aspect ratios. Video advertisers will also have access to new templates, more font options, seasonal stickers and a new feature to save current artwork. 19459005 19459004 Tool to resize videos. Facebook helps advertisers optimize the size of their videos for different ad placements. According to the company, it only takes a "click of a button" to automatically turn a video into multiple videos with different image formats…

Updating Apple Maps: better data, more details and a new "street view"

Several updates in iOS 13, announced yesterday, make it possible to catch up with Google. Among them, Apple adds a Street View feature to Apple Maps. Apple "Street View": Look around you. Users will soon be able to choose a location on the map and launch a 360-degree photographic view of the immediate area. Apple calls it "Look Around." Powering Look Around is a reconstructed base map "from the ground up". Apple states that it is the result of 4 million kilometers of new data, which will provide "more extensive…

It was explained and it changed my marketing

This article will be difficult to write because after 20 years of marketing, it has happened to me something that has changed my vision of our industry. This allowed me to better understand the situations that women face every day. I heard them talking about it, but I did not understand it before it happened. I am told. Merriam-Webster defines it as follows: "When a man patronizes a person (especially a woman) about something he has incomplete knowledge of, assuming erroneously that". he knows more than the person he is…