Take a look at MarTech's speeches!

Looking for concrete and concrete answers to your marketing operations and technological challenges? I know where you can find them: MarTech®, September 16-18 in Boston. MarTech is designed to provide expert, objective, graduate-oriented, and higher-level information that will help you overcome your most pressing marketing challenges. The full agenda (and recently redesigned!) Will be up and running in a few weeks. From here, I have the pleasure of revealing our first two keynote speakers: Mike Volpe, CEO of Lola.com, and Cesar Brea, Partner at Bain & Co . Is the…

Marketing in Managed Inbox: Why Do Digital Marketers Need Their Deliverability

Digital Marketers Are Faced With unprecedented dilemmas in e-mail marketing. Over the past 25 years, the adoption of e-mail for personal and professional purposes has led to an increase in the volume of batch and blast e-mails. Illegal spam tactics targeting email users have become more frequent and have left users overwhelmed by the management of their inbox. In turn, email marketers have noticed a change in the way customers interact with their emails. In the late 2000s, e-mail marketers began to wonder if e-mail would remain an effective marketing…

Here's how to stand out in a crowded market of streaming services

You can hardly avoid the facts that make you feel your age lately – I realized the other day that legal adults have did not know that Netflix was used to send you DVDs in the mail. Before becoming the most popular OTT (Over-the-Top) streaming service in the world, with nearly 150 million subscribers worldwide, it has reduced the gap between the time spent in local video store and the way we consume the media. Many have tried to follow in the footsteps of Netflix and with so many choices,…

"Popular dishes" have been added to Google Maps listings

Google Maps has added a "popular dishes" section to restaurant listings, giving potential customers a quicker way to check out restaurants and the most fashionable drinks in the restaurant. The popular dishes section is in the Overview tab of the list and is already available on Google Maps for Android devices. The section will be deployed on iOS devices in the coming months.

SMX Advanced is next week. Do not miss this opportunity!

Hey there, friend of the marketing … Did you know that SMX Advanced is happening next week? I am so excited! I have participated in many conferences during my 11 years in the industry, but seriously … nothing compares to SMX Advanced. This show is like a vacation camp for marketers, an annual pilgrimage to the Pacific Northwest where SEO and SEM experts are learning something new, training with the best, see old friends and build lasting relationships. Check out the agenda, with over 40 speeches and lectures (including all-new…

Consumer Study Reveals "Customization" at the Bottom of Retailer's List

An idea widely accepted by retail technology providers is that consumers have need the customization. However, in a new study, Deloitte concludes that personalization ranks last on a relatively long list of factors taken into account by consumers when choosing a retailer. The report, "The consumer is changing, but how you think," is based on a survey of more than 4,000 US adults, exploring nuanced demographic variables and changes among consumers in different categories Generational, Ethnic, and Income. A More Diverse Commercial Population. Deloitte explains, "The population has become increasingly…

Google zooms in when it shows ads for "people in targeted placements"

Google has quietly changed the geo-targeting options for Google Ads. The change was seen for the first time in poster campaigns, but now seems to have also been deployed for search and shopping campaigns. What's changing? Google replaced the "People in your target placements" option with "People who are regularly or in your targeted placements". The old setting "Reaching people in your targeted locations" did not include posting ads. to people "who searched for the targeted locations but whose physical location was outside of it at the time of the…

Writing successful slogans and jingles: 11 perfect examples via @searchmastergen

& # 39;); h3_html = & # 39; & # 39; + cat_head_params.sponsor.headline + & # 39; & # 39; & nbsp; cta = & # 39; & # 39; + atext = & # 39; & # 39; + cat_head_params.sponsor_text + & # 39; & # 39 ;; scdetails = scheader.getElementsByClassName (& # 39; scdetails & # 39;); sappendHtml (scdetails [0] h3_html); sappendHtml (scdetails [0] atext); sappendHtml (scdetails [0] cta); // logo sappendHtml (scheader, & # 39;); sc_logo = scheader.getElementsByClassName (& # 39; sc-logo & # 39;); logo_html =…

PWA: How to avoid partial rendering problems with service workers

In anticipation of my next advanced SMX session on The New Renaissance of JavaScript, I decided to code a Web application progressive and optimize for SEO. In particular, I wanted to look at all the key rendering options (client, server-side, hybrid, and dynamic) from a development / implementation point of view. I learned six interesting information that I will share during my presentation. One of the ideas discussed concerns a painful problem that I see happening so often that I thought it was important to share it as soon as…

PWA: How to avoid partial rendering problems with service workers

In anticipation of my next advanced SMX session on The New Renaissance of JavaScript, I decided to code a Web application progressive and optimize for SEO. In particular, I wanted to look at all the key rendering options (client, server-side, hybrid, and dynamic) from a development / implementation point of view. I learned six interesting information that I will share during my presentation. One of the ideas discussed concerns a painful problem that I see happening so often that I thought it was important to share it as soon as…