51% of marketers think they do not provide the right content via @MattGSouthern

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The Four Main Digital Challenges Facing the Consumer Brands – and How to Solve Them

Major Consumer Brands Lose More Agile and Computer-Coded Competitors . In just one click, consumers can get just about anything from beds to laundry detergents to pet foods. Digital disrupters such as Casper and Dollar Shave Club work with ultra-fast supply chains, using digital channels to create practical and authentic shopping experiences. How Do Distributors of Traditional Consumer Goods Compete? And how to overcome the impact of generic brands and point-of-sale data collection to increase digital sales and customer loyalty? Join our brand marketing experts to take on the biggest…

Location Intelligence Companies Respond to New Android Privacy Controls

Confidentiality is the new black. At F8, Google I / O and this week, Google Marketing Live, privacy has been the focus. Facebook and Google have gone to great lengths to discuss how they enhance data transparency and user privacy control. In addition, Facebook announced this week a tool called "Clear History" that will impact the data available to marketers. There is much to be done in all these changes, in a context of regulatory oversight and growing consumer discontent. Specifically, on the issue of location and privacy, Google has…

Yoast SEO 11.2 allows webmasters to adapt their schema output

Yoast SEO continues to add structured data support with its 11.2 update. This latest version of the plugin allows webmasters to insert their own schema elements into Yoast's graph, to filter out items that they do not wish to display in the search engines, as well as to add or delete social profiles. Why we should care. Structured data can help search engines understand your content and are used to generate rich results. Although this does not improve your ranking, it can improve the appearance of your ads in the…

Yoast SEO 11.2 allows webmasters to adapt their schema output

Yoast SEO continues to add structured data support with its 11.2 update. This latest version of the plugin allows webmasters to insert their own schema elements into Yoast's graph, to filter out items that they do not wish to display in the search engines, as well as to add or delete social profiles. Why we should care. Structured data can help search engines understand your content and are used to generate rich results. Although this does not improve your ranking, it can improve the appearance of your ads in the…

Key Points for Brands after Google Marketing Live 2019

This week's Google Marketing Live event contained some eloquent statistics, which included numerous ads for digital advertising products that brought together approximately 5,000 people sector in San Francisco. In a study conducted by Google, the technology giant has denounced a customer who wanted to buy a single jean: the person spent 73 days to search and interact with more than 250 digital touchpoints (searches, video views and page views) before creating a purchase. The modern customer journey can indeed be long and complicated. This reality underscores the need for a…

Overview of Google Marketing Live: With multichannel campaigns, Google aims to hold the funnel

The Senior Vice President Google Ads of Ads and Trade Prabhakar Raghavan on stage at Google Marketing Live Tuesday. SAN FRANCISCO – A trend that has been taking shape for several years has emerged this week in the forefront of Google Marketing Live, the company's annual conference for advertisers. L & # 39; initiative? Types of automated campaigns showing ads on multiple Google properties. What started with universal application campaigns (now called campaigns) in 2017 to automate the delivery of application promotion ads and creative messaging across multiple Google properties…

"Trips" consolidates Google's travel offers

At its Live Marketing event Tuesday, Oliver Heckmann, vice president of Engineering, Purchasing and Travel at Google, announced the latest the company's efforts to consolidate and simplify travel planning. Known simply as Trips, it is available both on the desktop and on the mobile and allows users to explore sights and attractions, as well as shop for flights, hotels and packages. What is Google Trips? Trips accessible by going to https://www.google.com/travel. This page has five tabs: Travel, Explore, Flights, Hotels and Packages. If you have already booked a trip, the…

Google Display & Video 360 Adds New Tools to Streamline TV Purchases on Multiple Screens

In an effort to increase advertising opportunities via connected TV, Google introduced a series of new tools available on Tuesday in Digital & Video 360 – the programmatic of the company's buying platform. The new tools take a three-pronged approach to give advertisers more functionality with respect to privacy rules, linear TV placements, and group TV purchases. Privacy space. Display & Video 360 is now integrated with the IAB Tech Lab guidelines, designed to provide a framework for high quality, privacy-conscious connected television advertising. The guidelines formalize the advertising identifier…

The Big Picture of Google Marketing Live: With Multichannel Campaigns, Google Takes to Hold the Funnel

Google Ads and Commerce Senior Vice President Prabhakar Raghavan on Stage at Google Marketing Live Tuesday SAN FRANCISCO – Google Marketing Live, the annual conference of advertisers, has marked the beginning of this trend for several years. L & # 39; initiative? Types of automated campaigns showing ads on multiple Google properties. What started with universal application campaigns (now called campaigns) in 2017 to automate the delivery of application promotion ads and creative messaging across multiple Google properties has become the new Google model. Types of ads campaign. Application campaigns…