What is a landing page? All of your questions answered

If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website? If you are trying to generate leads for your business and you do not have at least a few landing pages on your website, you are missing a key opportunity to turn site visitors into something more. What is a landing page? A landing page is a page of your website on which you can offer a resource to your business in exchange for a visitor's contact…

Performance Planner now appears in Google Ads: Displays the expected impact of campaign changes on conversions, clicks, and more.

The Google Ads Performance Planner is available on the Tools menu. A new performance planner is available in Google Ads. This tool is designed to help advertisers understand how to allocate a defined monthly budget for all of their campaigns based on Google's forecasts to optimize incremental conversions or other advertising goals. It can also be used to understand the potential impact of changes on conversions, clicks, and other performance metrics. It is part of the new products put forward during Google Marketing Live Tuesday. How to use it. Advertisers…

Train with Google and Microsoft, only at SMX Advanced

For more than ten years, SMX® Advanced proudly presented an elitist, unbiased, vendor-independent editorial program, to thousands of internet marketers. the world. But we also know how important it is to learn from the search engines you trust about your ranking and advertising investments. That's why we are delighted to invite you. in Seattle, June 3-5, to train directly with Google and Microsoft. Only SMX Advanced brings these two plants together in one place. Discover what awaits you: Keynotes & Exclusive Sessions The SEM Track will begin with an in-depth…

Facebook warns advertisers: The tool "Clear History" could have an impact on ad targeting

Facebook released an announcement Tuesday to inform advertisers that its future "Clear History" tool – a feature that will allow users to disconnect their off Facebook activity from their profile – may have an impact on ad targeting, but on measurement and analysis tools. "It is important to understand that advertising and the protection of personal information are not at odds," writes Facebook on its Business blog. can do both. " How the" Clear History "tool works. Facebook's "Clear History" tool was first announced at the F8 conference last year…

Google Announces New "Discovery" Ad Formats, Renewed Shopping Experience, Sites for Native Customers at Google Marketing Live

SAN FRANCISCO – Discovery is an Important Google Marketing Theme This year's Live, its annual event intended to unveil new advertising products, is being held in San Francisco this year. In addition, several new ad units announced today are designed to support high-end consumer scenarios. Showcase Shopping's Discovery Announcements, Gallery Announcements, and Expanded Ads have all been unveiled at GML. These formats share the fact that they are all very visual, that they appear in several properties of Google and that they are all automated, like Universal App. Campaigns (now…

Voulez-vous parler à MarTech? À ne pas manquer.

Lorsque vous faites face à des problèmes de marketing et de technologie, vous trouvez de nouvelles façons de développer vos compétences en matière de résolution de problèmes et d'apprendre quelque chose dans le processus. Nous aussi. C'est pourquoi nous construisons le prochain agenda MarTech® autour de points de douleur et d'obstacles spécifiques – et de leurs solutions réelles, indépendantes du vendeur. Avez-vous un puissant aperçu à partager avec la communauté? Une étude de cas qui profiterait à vos pairs? Des leçons qui changent la donne ou de nouvelles découvertes intéressantes?…

Discovery's new Google native advertising campaigns monetize the Discover stream for the first time

Discovery ads on YouTube (RSS feed, Google Discover feed and Gmail Promotions tab) SAN FRANCISCO – "A key theme for this year is being discovered," Brad Bender, of Google, who directs his display and video advertising activities, said in a Google Marketing Live preview for reporters. to reach and communicate with people "not only when they are looking for something specific, but also when they are willing to discover something new," said Bender. The News Discovery's ads fit this theme perfectly, with visual formats that cross the YouTube, Gmail, and…

Google announces new "discovery" ad formats, a renewed shopping experience, native placements at Google Marketing Live

SAN FRANCISCO – Discovery is an Important Google Marketing Theme Live this year, its annual event unveils its new advertising products in San Francisco this year. In addition, several new ad units announced today are designed to support high-end consumer scenarios. Showcase Shopping's Discovery Announcements, Gallery Announcements, and Expanded Ads have all been unveiled at GML. These formats share the fact that they are all very visual, appear in several properties of Google and are all automated, like Universal App. Campaigns (now App Campaigns). The universal application campaigns first launched…

Why Organic Marketing Must Stay and How to Add It to Your Strategy

Organic that? Organic that? What is the big problem with bio? You can have your own opinion about food products, but in marketing, the answer is pretty clear. Organic marketing is the way. But what is organic marketing and how does it differ from paid social marketing? In this blog, we will explore what is organic marketing, what it is not and how you can use it to grow your business. What is organic social media marketing? Organic social media involves using the free services and tools provided by each…

Giant search ads in the Google Gallery are coming: what they are and how you will pay them

Many ads published this year by Google Marketing Live allow advertising on multiple properties Google . One of the few ads specifically focused on search is the arrival of ads in galleries. Google has been testing ads in galleries for a few months – we reported back in February. They will be deployed worldwide for all advertisers later this year. "By combining the search intent with a more interactive visual format, gallery ads make it easier to communicate what your brand has to offer," said Prabhakar Raghavan, senior vice president…