How to Manage Facebook Ads: Step by Step Guide for Advertising on Facebook

When setting up paid advertising on Facebook, there are a lot of boxes to check. Are you targeting the right people? Are the dimensions of your image on a scale? Do you broadcast the right type of ad? If we are honest, it can become a bit confusing. With more than 2.3 billion Facebook users each month and nearly 1.6 billion users each day, Facebook offers marketers a unique opportunity to increase their efforts in the field of organic products. The problem is that with both an investment of time…

Train with Google and Microsoft, only at SMX Advanced

For over a decade, SMX® Advanced has proudly presented a program Elite, unbiased and vendor-neutral editorial, to thousands of search engine marketers around the world. But we also know how important it is to learn directly from the search engines you trust, with your rankings and advertising investments. That's why we are delighted to invite you to Seattle from June 3rd to 5th to train directly with Google and Microsoft. Only SMX Advanced brings these two plants together in one place. Discover what awaits you: Keynotes & Exclusive Sessions The…

Mailchimp is about to launch a complete marketing platform

Mailchimp is evolving. In an announcement on Monday, the messaging service provider announced the launch of its first full-service marketing platform, adding a variety of features designed to help SMB customers. Known for its affordable (or free) email marketing service, Mailchimp also introduces differentiated pricing for the new platform. "For over two years, we've been adding new features like landing pages, Facebook ads, and more. Google remarketing ads, postcards, social media posts and our CRM marketing tools have become the heart of the Mailchimp platform, "said Ben Chestnut, general manager…

I / O Announcements Have Applause and Other Fists Closed

Now that this year's I / O conference is in the books, digital marketers have been able to digest the big ads from Google. The most important of these is Googlebot which has been pushed to the latest version of Chromium, Assistant offering results up to 10 times faster and, perhaps the most controversial, Search Assisted FAQ and How- structured data. As you can imagine, the reactions were not just applause from the public. The long-awaited update of Googlebot has allowed engineers and developers to agree favorably. Super cool. More…

I / O Announcements Have Applause and Other Fists Closed

Now that this year's I / O conference is in the books, digital marketers have been able to digest the big ads from Google. The most important of these is Googlebot which has been pushed to the latest version of Chromium, Assistant offering results up to 10 times faster and, perhaps the most controversial, Search Assisted FAQ and How- structured data. As you can imagine, the reactions were not just applause from the public. The long-awaited update of Googlebot has allowed engineers and developers to agree favorably. Super cool. More…

The grand tour of the 2019 World Tour Return Path!

After months of anticipation, the Return Path world tour began Tuesday, April 30 at the prestigious residence BAFTA Piccadilly. I had the pleasure of organizing this brainstorming meeting to discuss the evolution of the email marketing landscape over the past year, with a focus on the profound effects of GDPR. Dave Wilby, COO of Return Path, opened the debate this year. He commented on his observations of the past year, including the return to e-mail marketing awareness, comparing the effectiveness of single and double opt-in subscriptions and the increasing use…

5 examples of professional business proposals inspiring yours

Throughout the buyer's journey, content obviously plays a huge role in the early stages and intermediate stages. However, at the last stage of the buyer's journey, it can be somewhat neglected. A large number of marketing teams strive to create the content of the beginning and intermediate stages that brings the views and leads most sales teams focus on the fence during the last leg of the course of the buyer. In summary, the marketing teams do not create enough content for this step and the sales teams do not…

Google's new Bumper Machine generates ads longer than 6 seconds from longer videos

Google has launched a Bumper Machine tool to help video advertisers create ads longer than six seconds from existing video ads with a duration of 90 seconds or less. Powered by machine learning, the tool identifies well-structured moments in a longer video and converts them into multiple six-second video ads. The process only takes a few minutes and video advertisers can adjust the creative before saving the new bumper ads. Why We Should Care YouTube's six-second bumper ads, which are justified by their success, have proven effective in terms of…

Leveraging Data Science to Inform the Decision-Making Process of the Modern Consumer

Consumer decision-making is gaining in scale and becoming more complex and complex than what the consumer We could have imagined when the Internet entered the market. The behavior of researchers continues to evolve at breakneck speed, especially as new forms of fashion and modality are pushing marketers further into the field of AI and technology. 39, machine learning. In order to fully understand the complexity of the new consumer decision – making process, today 's advertising teams have to adapt to a new role: the computer scientist. The Advertising Analysis…

Marketers do not use their CRM correctly. Here's how to change that

Imagine this: You are an email marketing specialist for Run Central, a mid-sized company that sells sneakers, clothing and running equipment. You like your company, your team and your customers. As an email marketing specialist, you are responsible for creating content for all your customers, prospects and prospects. You write copies, segment lists, think about conversion opportunities, and create reports on monthly metrics. It's a big job – and you're very busy. You can spend hours designing the perfect email. In fact, you spend so much time planning and executing…