Google Play's new application ranking formula will favor more recent ratings

Google increases the weight of most recent app ratings when calculating the average Play Store rating application. The announcement took place Wednesday at the company's annual I / O developer conference. The updated notes will be released to the public from the month of August. Freshness will matter more. The idea of ​​weighting the most recent notations is to give more credibility to the most recent version of an application. What are the ratings of three previous versions used for if your application has undergone a major redesign or many…

Do not take my word for it … Read what MarTech participants have to say

"Martech" is not just a shortcut to "marketing technology ". It's a pioneering community that work at the intersection of marketing, technology and management. The possibilities ignite their imagination. The silos disappear. Agility increases. And customer satisfaction is skyrocketing. Connect with this community of seasoned and real marketers who are meeting the challenges of modern marketing – people like you – at MarTech® . Read what the participants said about their experiences with us last month in San Jose: "Very good size, location, vendors, speakers, food!" – Christine Grable –…

Google announces support for high-quality images in search, scans images and 3D images

Google announced, during the session on the state of Google search I / O Thursday, that he would launch a support for higher quality images, 3D images and the ability to slide images from AMP pages up. We have already processed 3D images of Google's keynote speech on Wednesday and we have already seen Google test scanning with AMP articles. Here are more details on these three new features that should be put online in the search for Google images in the future: High resolution images. Google has announced that…

Google announces support for high-quality images in search, scans images and 3D images

Google announced, during the session on the state of Google search I / O Thursday, that he would launch a support for higher quality images, 3D images and the ability to slide images from AMP pages up. We have already processed 3D images of Google's keynote speech on Wednesday and we have already seen Google test scanning with AMP articles. Here are more details on these three new features that should be put online in the search for Google images in the future: High resolution images. Google has announced that…

Instagram Launches @shop Account to Boost Interest for Shoppable Posts

Instagram has launched a new @shop account managed by an in-house team that manages shoppable posts from within the app . "The content featured on @shop will be 100% focused on community trends. @Shop's management team will work with the Community Labs team on Instagram to identify trends, brands and creators that are of interest to our community. The account will therefore be a real-time indicator of what's new and emerging on Instagram, "said an Instagram. spokesman. At launch (with less than 15 posts), the account featured products from Feel…

Who's taking care of the digital store? How to Align Teams When Technology Is in Place

As technology takes center stage in digital commerce, retailers and brands are trying to rebalance their internal organizations so that technology, marketing and merchandising teams can an equal share in the conduct of business. Join our e-commerce experts, Alex Shiferman, vice president of technology at Nuts.com, and Jeffrey Liss, director of connected commerce practice at KPMG US, and find out how to choose the right technology to use. everyone more agile, and update your technology without breaking the deals. Alex will explain how Nuts.com has gone from "Mom and Pop"…

If you do not remarket, you miss

As a small and medium-sized business owner, you have misunderstood CPP in recent times. You have set up several different campaigns, you have developed a strong list of keywords, optimized for mobile, and you consult them regularly to make sure that they generate solid generations of prospects (all the interest of the CPP, is not it?). Excellent work! Small question though: do you notice these key words? As the PPC landscape has become more sophisticated, targeting methods go beyond keywords, allowing small and medium-sized businesses to interact with potential customers…

Google now launches results of podcasts in searches

Google briefly told us about the promise of displaying podcasts directly on the screen of search results. We also heard that this happened a few months ago. Well, it is taking shape and I can personally see it myself in the search results for mobile and desktop computers. Zack Reneau-Wedeen, Founder and Product Manager for Google Podcasts, posted this news on Twitter Thursday morning. "This week, you'll be able to search and read podcasts directly in Google Search on Android, iOS and desktop browsers, which is a step forward in…

Google now launches results of podcasts in searches

Google briefly told us about the promise of displaying podcasts directly on the screen of search results. We also heard that this happened a few months ago. Well, it is taking shape and I can personally see it myself in the search results for mobile and desktop computers. Zack Reneau-Wedeen, Founder and Product Manager for Google Podcasts, posted this news on Twitter Thursday morning. "This week, you'll be able to search and read podcasts directly in Google Search on Android, iOS and desktop browsers, which is a step forward in…

If you do not remarket, you miss

As a small and medium-sized business owner, you have misunderstood CPP in recent times. You have set up several different campaigns, you have developed a strong list of keywords, optimized for mobile, and you consult them regularly to make sure that they generate solid generations of prospects (all the interest of the CPP, is not it?). Excellent work! Small question though: do you notice these key words? As the PPC landscape has become more sophisticated, targeting methods go beyond keywords, allowing small and medium-sized businesses to interact with potential customers…