According to a survey,

Nearly three quarters (72%) of smartphone owners use digital assistants, according to a new report from Microsoft. The results are based on two surveys – one from mid-2018 including an international sample and a 2019 follow-up involving 5,000 US consumers. The study also revealed that 35% of the surveyed population had used "voice search" via a smart speaker. Google and Apple are equal in terms of use. In terms of usage market share, Siri and Google Assistant were tied at 36%, followed by Alexa (25%) and Cortana (19%). The overwhelming…

IPO for digital marketers: costs are lower, but learning opportunities are high

Pinterest's Product Manager, Evan Sharp, and General Manager, Ben Silbermann . The New York Stock Exchange on Thursday under the stock symbol PINS. The stock rose 28.4% during the day, with a market capitalization of nearly $ 13 billion. As a result of the company's IPO, President Ben Silbermann told CNBC that Pinterest was less interested in becoming a platform where users could talk. every day to friends or celebrities and sees itself more like a utility. "I think we can do it as a platform of inspiration. We do…

Is the link dead? Depends on who you are talking about

Of course, link building was plagued by a plethora of black hat type tactics such as link farms, link systems paid hidden links and spammed content. But after Google introduced updates to the Penguin algorithm in 2012 to suppress these tactics, the focus was on white hat techniques and quality content. But that does not mean that the debate on creating links is over. Some referents believe that any form of proactive linking is at best a waste of time and at worst a violation of the policy. And some…

3 Steps to Sign More Customers

If you are reading this, it is likely that your agency is already using or considering a marketing automation platform to help your customers to develop their networks of customers or prospects. and win more business. Although this is used for customers, many agencies still do not use internal marketing automation to support their own business development strategies. Marketing automation is unquestionably the best tool to achieve the three "gains" that any agency needs to grow: to find, get the meeting and start a business. In this issue of Sharp's…

3 Steps to Sign More Clients

Your agency may use or consider a marketing automation platform to help your customers develop their customers 'or prospects' network of customers and to increase their turnover. Despite their use for customers, many agencies still do not use internal marketing automation to support their own business development strategies. Marketing automation is unquestionably the best tool to achieve the three "gains" that any agency needs to grow: to find, get the meeting and start a business. In this issue of Sharp's agency outlook In the spring, you go: Learn why you…

New Client Acquisition versus Retention: 7 Best Practices for Research

Like almost all retailers, a large health and beauty organization faces increased competition and CPCs in research . The performance marketing team realizes that it can not continue to pay high costs to earn the same level of revenue from loyal customers. At the same time, the team recognizes that it can better coordinate its strategy on other channels. Retargeting, e-mails and direct communications can work together more consistently to push customers to buy once they are in the door or back in the door, since the search. They developed…

New Client Acquisition versus Retention: 7 Best Practices for Research

Like almost all retailers, a large health and beauty organization faces increased competition and CPCs in research . The performance marketing team realizes that it can not continue to pay high costs to earn the same level of revenue from loyal customers. At the same time, the team recognizes that it can better coordinate its strategy on other channels. Retargeting, e-mails and direct communications can work together more consistently to push customers to buy once they are in the door or back in the door, since the search. They developed…

Here's how to get the most out of your investment in marketing analytics

Gartner recently published his research report on Predicts 2019, which describes several converging trends that pose a threat to marketing and marketing organizations . The report also makes several bold predictions, including that "by 2023, 60% of CMOs will halve the size of their marketing analysis services because of the impossibility of achieving the promised improvements. The number one success factor For CMOs is the ability to effectively leverage customer data and analysis. Yet, according to the Gartner Report, today's businesses clearly do not demonstrate a steady return on this…

Google publications can now highlight customer stories in some countries

Google has announced that Google Publications in some countries now supports the ability to highlight customer testimonials. Critics of 4 to 5 stars can present positive reviews for your business. "In some countries, Google My Business now offers publishing suggestions to help you present positive reviews. These posts are automatically suggested based on 4 or 5 star reviews recently left for your business, "the company said on Twitter. Countries that support it are unclear. ] "country, Google My Business will offer publications to help you highlight the positive reviews left…

4 reasons to reduce the frequency of e-mails

About Alexandra Braunstein For over a decade, Alexandra has been helping world-class brands grow and optimize their e-mail marketing strategies and initiatives. As a messaging strategist for Return Path, Alexandra uses her passion for analytical and creative thinking to help marketers perfect their email programs, allowing more emails to be sent to the box. reception, better engagement of subscribers and a better return on investment. Archives of the author