Donald Glover's Airdrop waterfall at Coachella proves that experiential marketing is becoming more daring and influential

Artist Donald Glover (aka Childish Gambino) used iOS Airdrop at Coachella to surprise festival-goers with a photo of shoes he created in collaboration with Adidas. Those who accepted the Airdrop received a free pair of sneakers, of course with terms and conditions. The lucky recipients were to sign a contract stating that they would wear the shoes, attend the show and keep them. on the whole weekend. Experiential marketing in action. gambino, childish, throws a photo to Coachella of his adidas collab and all who accept acquire a pair of…

Why should not we forget about PageRank in 2019

Before talking about anything, let's talk about the elephant in the room. The last official public update of PageRank took place in December 2013. In October In 2014, Google's John Mueller confirmed what we had suspected for a long time: the Google PageRank toolbar was officially dead. The last nail in the coffin came two years later, when Google removed the PageRank toolbar from its browser. So, of course, many people roll their eyes when they see "news" about PageRank in 2019. And many people just let PageRank remain a…

Why should not we forget about PageRank in 2019

Before talking about anything, let's talk about the elephant in the room. The last official public update of PageRank took place in December 2013. In October In 2014, Google's John Mueller confirmed what we had suspected for a long time: the Google PageRank toolbar was officially dead. The last nail in the coffin came two years later, when Google removed the PageRank toolbar from its browser. So, of course, many people roll their eyes when they see "news" about PageRank in 2019. And many people just let PageRank remain a…

Improve your content with social media and marketing automation

Analyzing the trend of content marketing in the ebb and flow of content brings back the narrative's return of "content fatigue". We are told that content marketing is not working as well as before, that it is redundant and that it is too much. But as long as we have the Internet, the content will be up to it. terrain for our sport. We need to focus on creating better content. No less, no more, just better. In this issue of Agency Perspectives from Sharpspring, you will learn: How to…

In 2019, more and more people will turn to their mobile device rather than television for entertainment

Most marketers know the pace at which people consume media through their devices mobile shows no signs of slowing down, but the speed at which they do it The replacement of traditional television is about to take a step. According to an eMarketer report from 2018, the mobile will surpass that of television as the media attracting the most minutes of entertainment among US viewers, [2019002] . "Video accounts for more than half of total media consumption – and time is growing faster than any other medium," the National Research…

Apple News, Google News, Google Newsstand: What Marketers Need to Know

Apple News, Google News and its subsection, Google Newsstand, can generate significant traffic for publishers and content creators. Each platform has its advantages and disadvantages. Becoming familiar with how these services work can help you maximize your visibility. What are Apple News and Google News? These are syndication platforms that have a strong focus on the mobile. They allow users to search for articles based on topics or publishers, and offer publishers the means to monetize their ads with ads and tools to measure performance. Both platforms can drive more…

Deindexing errors affect Google Search Console reports and tools

Just when we thought we were out of place with Google's de-indexing bug, we're now seeing issues with this bug in Google Search Console. Google confirmed Monday morning that the index coverage report and improvement reports were not updated and that the inspector may not reflect the state of affairs. current page. All this is related to the Google indexing bug. What is it about The new problem is that if you look at your Google Search Console reports, specifically the index coverage report and the reports from Improvement, it…

Deindexing errors affect Google Search Console reports and tools

Just when we thought we were out of place with Google's de-indexing bug, we're now seeing issues with this bug in Google Search Console. Google confirmed Monday morning that the index coverage report and improvement reports were not updated and that the inspector may not reflect the state of affairs. current page. All this is related to the Google indexing bug. What is it about The new problem is that if you look at your Google Search Console reports, specifically the index coverage report and the reports from Improvement, it…

The new HIPAA-compliant Alexa skills mean that the health sector must prioritize voice marketing

Last Thursday, Amazon announced the first round of applications HIPAA-compliant health vocal on its platform: Express Scripts, a pharmacy services industry leader: Check Delivery Status of an Order and Shipping Notifications Configured .Cigna Health Today, a global health services company: Understand the benefits to members, manage your health improvement goals and receive personalized wellness incentives to reach your health goals. Enhanced After Children's Surgery, by Boston Children's Hospital, a leading children's hospital: provide feedback to health professionals and information on appointments Post-Operative.Swedish Health Connect, a health care system comprising 51…

How to appear in local service listings in Google Assistant and Google Home

In most major US markets, Google does not use its traditional search index or mobile index to display results from local service providers (for example: locksmiths or plumbers) via Google Assistant or Google Home devices. Instead, it uses a subset of lists that are guaranteed by Google or are pre-selected and certified by Porch or HomeAdvisor partners. Here is what you need to know. Register on the List Only eligible local listings will generally be served, although in isolated markets where there are not enough of these certified companies that…