Align content and SEO to ensure successful search

From a 30,000-foot view, capitalizing on organic search as a customer channel seems so simple. You need to create good content and secure good links – that's it! Of course, in practice, this process is much more complicated. What is "good content?" And what are the "good links?". These questions could be their own publications. If you want to know more about these topics, I suggest you read these resources: But I want to focus on the process. Specifically, I want to discuss how to align your content and SEO…

CCPA Legal Implications for Organizations

Browsing through our series of blogs, we hope you now have better idea of ​​what the California Consumer Protection Act of 2018 (CCPA) is and most likely had the opportunity to determine if this applies to your organization. As you will have noticed, the CCAC is particularly vast and resembles what the General Regulation on Data Protection (GDPR) inside and outside the European Union; CCPA will affect (and already does) organizations in California and beyond. All over the world, companies that process the personal information of California residents will need…

Guide to Data Deduplication in Simplified English

Nowadays, with so much essential information stored on our computer systems, we have learned to back up data regularly, including our inboxes. email, our Word documents, our photos, etc. whole files of old works. This is typically a ton of data. And since we usually save and save our autopilot data, we may not be able to see everything that has been copied and saved over and over again. Unfortunately, over time, our redundant data copies unnecessarily overload our data storage. This could be costly to your business as data…

The 11 Best Automation Marketing Software Tools in 2019

Nowadays, a majority of businesses use a form of marketing automation. In fact, studies indicate that about 51% of companies are currently using this technology, and this number is growing steadily. According to a 2018 Forrester report, 55% of marketing decision makers plan to increase their technology spending, with one-fifth of respondents expecting 10% or more. All this to say that if you do not use marketing automation software in 2019, you may want to reconsider your decision. Despite the need for automation software, it is a complicated space, filled…

Blogging in 2019: Marketing Advantages and Best Practices

In an image-driven world, visualization remains a hot topic, especially in marketing. The hype around video content is still topical and blogs are anything but outdated. If you are planning to start your own business or scale up your game, your content strategy should always include blogs because it has huge marketing benefits. The addition of a blog in your website greatly increases your chances of being ranked higher in the search engines. In addition, companies that use blogs in their content marketing campaigns are more likely to generate more…

The Ultimate List of Marketing Offers for Digital Inspiration

"Success gives those who believe in you a brilliant appearance." This is one of my favorite quotes regarding my work at HubSpot. It inspires and motivates my work and, whatever my mood, I find it an edifying message to meditate and drive my performance. Not to mention, it's a quote from (and often repeated) from one of our co-founders, Dharmesh Shah. There are an infinite number of quotes and phrases that people use to inspire at work, in their personal lives and relationships, and to stimulate the efforts of the…

How to use the 4 most useful reports in Google Analytics

Editor's note: Google Analytics is a treasure trove of information – sometimes too much data. That's why we published this article on four Analytics reports that any content marketer should consider. Although you can use Google Analytics data in a variety of ways, the four most useful reports for your marketing content traffic include traffic, navigation summary, organic search traffic, and traffic analytics. conversions. Once you understand what this data is and how to track it, you can combine information to take advantage of the possibilities offered by your web…