IAB Tech Lab Releases New Vendor Transparency Specification: Sellers.json and SupplyChain Objects

Two new specifications to combat advertising fraud and increase buyer transparency Digital advertising ecosystem have been submitted to the public for comment IAB Tech Lab: Sellers.json and OpenRTB SupplyChain. The 30-day public comment period ends May 10th. What's OpenRTB SupplyChain? The SupplyChain object will show buyers all parties involved in the sale or resale of a given auction request. It consists of a set of nodes, each node representing an entity participating in the sale of the offer request. The complete chain of entities participating in the sale (and paying…

Content alone is not going to win the streaming war. That's why

Netflix will announce Tuesday its first quarter results of 19, when we will know for sure if the rise in the price of its subscriptions was a good commercial coup in the short term. At the same time, Disney announced that Disney +, its new streaming service platform, will only cost $ 6.99 / month and that its stock has shot up more than 11% overnight. This further complicates the debate over the pricing model for streaming services, Disney obscuring Apple, which dominated the technical information cycle for weeks after…

10 Principles of Digital Accessibility for Modern Marketers

When we talk about digital accessibility as a marketers, we are talking about the intentional creation of digital media. an experience accessible to the greatest number. Designing for digital accessibility means a lot of things. It means designing for people with sensory or cognitive impairments. It means designing for people with physical limitations. It means designing for people who use adaptive and assistive technologies such as screen readers or magnifiers to view digital content. The important thing is to incorporate accessibility into your digital experience from the beginning rather than…

10 Principles of Digital Accessibility for Modern Marketers

When we talk about digital accessibility as a marketers, we are talking about the intentional creation of digital media. an experience accessible to the greatest number. Designing for digital accessibility means a lot of things. It means designing for people with sensory or cognitive impairments. It means designing for people with physical limitations. It means designing for people who use adaptive and assistive technologies such as screen readers or magnifiers to view digital content. The important thing is to incorporate accessibility into your digital experience from the beginning rather than…

The majority of surveyed SMEs understand that they should do SEO, but only 36% have an SEO strategy in place and are actively pursuing it. According to a survey of 529 small businesses, between 1 and 50 employees or more, conducted by The Manifest. Beyond the 36%, the survey found that 23% of companies planned to embark on SEO in 2019 and 15% said they had plans to do so in "2020 or later". That these good intentions translate into action is another problem. A survey conducted in 2018 by…

The majority of surveyed SMEs understand that they should do SEO, but only 36% have an SEO strategy in place and are actively pursuing it. According to a survey of 529 small businesses, between 1 and 50 employees or more, conducted by The Manifest. Beyond the 36%, the survey found that 23% of companies planned to embark on SEO in 2019 and 15% said they had plans to do so in "2020 or later". That these good intentions translate into action is another problem. A survey conducted in 2018 by…

In the battle of mobile engagement, brand applications have untapped value

Consumers spend an overwhelming majority of their time spent on the mobile Internet within apps. Recognizing this trend, the world's leading brands have developed applications as service delivery tools (such as checking a bank balance) or purchasing (via an e-commerce store). But many of these apps have untapped potential. Beyond core transactions, branded apps can be used as powerful video delivery mechanisms that enhance engagement and brand loyalty. Applications can be a new way of communicating with consumers with increased efficiency. Customers who have taken the time to download a…

Google spotted a test version of GoogleBot capable of generating more content

DeepCrawl discovered that Google was testing a new GoogleBot that would make the Web similar to a modern Chrome browser. We knew Google was trying to improve. The ability of GoogleBot to display web pages with the help of JavaScript or advanced web applications. Google developer lawyer Martin Splitt has confirmed the test. GoogleBot makes more. Here is a screenshot of DeepCrawl showing what this new experimental version of GoogleBot can render, which is above the version 69 of Chrome: That's what the normal GoogleBot can render, similar to version…

Google spotted a test version of GoogleBot capable of generating more content

DeepCrawl discovered that Google was testing a new GoogleBot that would make the Web similar to a modern Chrome browser. We knew Google was trying to improve. The ability of GoogleBot to display web pages with the help of JavaScript or advanced web applications. Google developer lawyer Martin Splitt has confirmed the test. GoogleBot makes more. Here is a screenshot of DeepCrawl showing what this new experimental version of GoogleBot can render, which is above the version 69 of Chrome: That's what the normal GoogleBot can render, similar to version…

Align content and SEO to ensure successful search

From a 30,000-foot view, capitalizing on organic search as a customer channel seems so simple. You need to create good content and secure good links – that's it! Of course, in practice, this process is much more complicated. What is "good content?" And what are the "good links?". These questions could be their own publications. If you want to know more about these topics, I suggest you read these resources: But I want to focus on the process. Specifically, I want to discuss how to align your content and SEO…