How to Learn Marketing in Social Media: 40 Resources for Beginners

Social media is no longer an optional marketing medium, but a necessary one. But that does not mean that the results are a given. When it comes to social media, you will have a lot of success interacting with your customers or you will get few results – and that depends on how much effort you have made. For every company that has been successful in social media marketing, there are at least two other companies that are spinning their social wheel without tangible results. It is time to change…

Launch of Supermetrics for BigQuery on the Google Cloud Platform Marketplace

Supermetrics for BigQuery Enables Marketers to Collect Multichannel Marketing Metrics on a Single Platform . Supermetrics has launched a connector for BigQuery, which promises a plug-and-play solution that allows marketers to compile multichannel campaign and analytics data with just a few clicks. What does the software do? Supermetrics for BigQuery is designed to import data from multiple marketing platforms into BigQuery, effectively setting up a BigQuery data warehouse without having to write code or SQL code or use developer resources. "This new product complements our existing offer. Google BigQuery, "said…

Waze enables programmatic inventory and richer analyzes with Google Ad Tech integrations

Waze announced on Wednesday that its block of zero-speed takeover announcements is now available programmatically via the Google Display and Video 360 (DV360) DSP program. The Google-owned browser app also announced its integration with Google Campaign Manager to provide a more accurate metric, allowing brands to benchmark Waze campaign performance against other media purchases. Connexion marks Waze's first integration with Google's ad-tech properties and a first foray into its programmatic inventory offering. The relatively new zero speed takeover announcements appear when the driver is near a location – or the…

Learn to discipline your story so that it will serve your digital transformation.

A digitally transformed organization is a content organization. You now manage a continuum of experiences on a growing number of digital customer touch points. And all these experiences are constantly in need of content. The good news (aside from the data coming from such a continuum), is that you have plenty of opportunities to reinforce your story. However, with the increasing speed of content and consumption, it becomes cacophonous. And the best way to get your message heard and understood in this whole business is to keep your story focused,…

The error of the martech battery: it's not about technology

Last week, I had the privilege of joining other specialists market leaders and innovators at MarTech West in San Jose. I've attended a few fascinating sessions on all topics, from tracking marketing assignments to highlighting the new stack of omnichannel marketing, to acquiring the automation technology of the world. appropriate marketing. I've read an article about a new product published at the conference that aims to "reduce long sales cycles by discovering the best prospects and helping representatives communicate with them at the right time." Back in San Francisco That…

Pinterest introduces new conversion features for sponsored pines and videos

Pinterest today launched two new conversion tools for advertisers offering conversion optimization for sponsored pine campaigns and a new conversion goals feature for sponsored videos. Both are available for all brands with a Pinterest professional account. Optimization of the conversion of sponsored brooches. Previously, sponsored pin campaigns were optimized for clicks only. But now, thanks to the new conversion optimization feature, advertisers can optimize Pinterest campaigns for specific actions aimed at generating online extractions, more listings or better opportunities. goals using manual entries, "wrote Pinterest on his blog," But the…

AMP supports custom JavaScript with amp-script

Google announced Thursday that AMP supports custom JavaScript. The announcement. The AMP project team wrote, "With 'amp-script', #JS customization can work in AMP Documents," and included a video showing it in practice. A teaser. This is a preview of what will be announced at the next AMP conference in Tokyo, Japan on April 17 and 18. Malta Ubl, senior engineer working at Google mainly on the AMP project, will give the speech on this occasion and the joke: "Our Twitter account steals all the thunder of my speech". Why it…

Facebook replaces exclusion categories with new filters for brand security ads

Facebook has rolled out new filters for Brand Safety Inventory for Audience Network, Instant Articles and Live Video Videos on Wednesday. The new filters – which include the "Limited", "Standard" and "Complete" inventory options – will replace Facebook's five exclusion categories: questionable social issues, adults, tragedies and conflicts, dating and games of chance. (In-stream video ads only access issues of maturity, tragedy and conflict, and questionable social issues, while the five categories were available for Audience Network and Instant Article ads.) We're planning advertisers who use our category controls tend…

Compare 19 SEO Tools and Platforms

Over the years, the Google Search Engine Results (SERP) page has evolved from 10 simple blue links to a more dynamic view with sponsored ads on the top of the page and more than 20 other SERP elements. This makes Google's SERP more user-friendly and friendly to advertisers, but that means the best organic search results appear at the bottom of the page and SEO marketers need to work harder than ever to make their content visible. Many digital marketers are now using the software. an SEO tool, free or…

Face to face with Google Smart Bidding: the good, the bad and the strange

Google Smart Bidding, the machine learning strategy of the search giant, shattered more from some feathers of the industry. And for a good reason. He orders thousands of real-time auction signals at his (virtual) fingertips. It can analyze 70 million signals in 100 milliseconds. For retailers who take a look at its results up to now, things seem tempting. Especially his Target ROAS approach (tROAS). After all, if you're just looking for a better return on your advertising spend, why do you need to put together a complex search solution?…