23 Examples of Twitter Cover Photos from Real Brands

What do you think of yourself when you see someone's Twitter avatar, that's it? Default image of an egg? Chances are, you probably assume that they are either inactive, or a fake account, or someone who is not worth following up. While almost all businesses understand that the approach of egghead does not do them justice, they often fail to understand that a simple and flat cover photo of Twitter can be just as shocking for potential followers. Think about it: would you rather engage with a company that has…

How to quickly add emoticons to the subject line of your e-mail

We recently hosted an AWeber customer workshop in Orlando, Florida. During our stay, one of the most frequently asked questions was not about deliverability, what to write in your emails, or the most common integrations. Nope. It had to do with emoji. Or, more precisely, "How to add an emoji to an e-mail subject line?" Fortunately, we had a simple answer: there is a Very fast keyboard shortcut that allows you to add your favorite hearts tiny, tiny, smiling smile and applause to the subject line (or even inside the…

Gartner CMO Expenditure Survey: 29% of Marketing Budget for 2018 Allocated to Marketing Technology

Marketing technology is becoming an important part of marketing budgets, and 2018 was not different. According to Gartner's CMO study, Martech has absorbed nearly a third of marketing budgets, making marketing technology the primary investment area for resources and marketing programs. And, according to the survey, investments are expected to continue to increase in 2019. According to the survey, the management companies have spent an average of 25% of their martech budget on three channels: search (11.2%), email. (5.9%) and the website (7.6%). Marketing and customer analytics platforms accounted for…

According to the analysis of nearly 75,000 companies, only 4% of American companies are ready for voice research

What does "voice search ready" mean? Ask different SEOs and you will probably get different answers – some involving diagrams, some discussing improved content and others invoking FAQs. However, a new analysis (registration required) of more than 73,000 business sites, conducted by Uberall, states that 96% of SMEs, midsize businesses and businesses with offline locations do not meet voice search availability (VSR). Calculation of VSR Uberall identified "37 directories that directly feed voice search platforms," ​​including the main virtual assistants. The big three (or four) were Google / Maps, Bing…

9 e-mail marketing strategies in higher education for better student enrollment

Social media, instant messaging, chatbots and programmatic advertising have transformed the digital marketing landscape. A generation of consumers has grown up with mobile devices in their pockets, changing the way they interact online. Generation Z, students born between 2005 and 2015, rarely spend an extended work session in front of a desktop computer looking for information about their products and services. They search, compare, ask questions and buy from different devices on multiple platforms throughout the day. In this environment, email looks old-fashioned, an outdated marketing method. Yet, email marketing…

To enable digital transformation, PwC began to change employees' minds

PwC Digital Marketing Manager Stephanie Feldman on the Spotlight the MarTech conference. SAN JOSE, CA – "If I do my job well, it will disappear, because digital should be fundamental and be part of everything." That's what Stephanie Feldman said in her interview to become PwC's Chief Digital Marketing Officer two years ago. After a year at PwC, despite all the technologies and data at its disposal, the company still had not achieved its digital transformation goals. "We had to do something that interested people," Feldman said during his presentation…

How the New York Times Applied Marketing Technology to Triple Subscriptions

New York Times Vice President of Engineering, Kristian Kristensen, and Director of the New York Times product marketing technology, Pamela Della Motta. SAN JOSE, CA – The New York Times' print advertising sector suffered a sudden shock in 2008 when the paper lost most of its advertising revenue overnight. "Suddenly, subscription revenues were higher than those of advertising," said Kristian Kristensen. , Vice President of Engineering at The Times. At present, New York Times subscription revenue and advertising revenues are 70-30, 70% of subscription-based newspaper revenues. Before the reduction in…

Using Technology to Plan an Effective People-Based Public Activation Strategy

While the marketing world has become more and more 'digital first', the data have become more ubiquitous and networks are finding it increasingly difficult to determine its value. One would think that with more data, understanding the value would be much easier; However, many know that this is not true. When your audiences go from first-party CRM data to data acquired by third parties and everything else, without a defined identity strategy, you will be unclear as to who you are talking to and how they prefer to communicate. .…

Evangelizing Natural Referencing: The Unreliable Case for Your Content Team by @teetee_rex

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