Q & A: CEO Mark Penn unveils plans for culture, customers and debt in billions of MDC Partners

This week, MDC Partners finally ended its long-standing search from a new leader when Mark Penn's Stagwell group confirmed he would spend $ 100 million to buy just under 30% of the group. Penn will now add the CEO of MDC to his considerable resume, which includes the director of public relations firm Burson-Marsteller, head of strategy at Microsoft who invented the controversial demographic of "footballers" and advisor to Bill and Hillary Clinton who led the race to the failed presidency of the latter in 2008. The day after the…

Security incident on Ad-Tech platform: Sizmek affects Publicis and IPG Mediabrands

The state-of-the-art ad-tech platform Sizmek recently took into account the concerns of security agencies press that use its demand-side platform after an outbreak of light highlighting some of the security measures. The incident occurred after an update of the system in February resulted in a situation in which the audience segments used by Publicis Media to target its own customers' ads were left exposed; which means that other parts of the platform could theoretically target them. The segments were very general, with an example: "Men> All public and pixels> Branding>…

What the Stagwell Group means by investing for the future of MDC Partners and its agencies

For MDC Partners, the change seemed inevitable, even before former CEO Scoff Kauffman announces that He will leave this post last September. Recently, discussions around a kind of agreement began to intensify amidst financial struggles, and the expected outcome came yesterday when Stagwell Group, the company's Portfolio founded by the former Microsoft executive in 2015, Mark Penn, has accepted a $ 100 million investment in MDC Partners. Referring to the agreement, Penn said he thought Stagwell and MDC Partners "had found a win-win formula. There were many formulas that would…

This department store takes everything on the pop-up and turns it into a retail store

Called "the most interesting store in the world", Showfields, a new approach to An old retail model by renting specific brands, opened today three additional floors in his flagship New York store. Located in the NoHo district of the city, Showfields opened in December, for the first time on the first floor. Now, with the rest of the space available, only time will tell if consumers are rushing to a store filled with digital native brands. "Brands tend to think that retailing is just this type of marketing game," said…

The Politics of Technological Platforms Under Consideration Following the Terrorist Attack in New Zealand

AHowtheworldwasfreewithoutthosemosquesinNew Zealandbyrestructing49mortagesanddoubtofblightsThepublicaddressedmortanextruthfindingsfrommediatesocialissuesofthelead Terrorist attack, according to the police, was perpetrated by a young man born in Australia who expressed his hatred towards Muslims and immigrants in a manifesto broadcast virally on sites such as Facebook, Twitter and YouTube before the filming, draws attention to how technology companies react to depraved and graphical content disseminated and shared on their platforms. A 17-minute video depicting First Person Video Kills was streamed live on Facebook and then uploaded to Twitter and YouTube after being broadcast on 8chan, a marginal site where the content…

Snap Inc.'s new business director plans to reorganize the company's advertising business

When Los Angeles-based Snap Inc. began its search to replace the director of strategy, Imran Khan, who left in November to start his own business. The 8-year-old society of social capital, the 8-year-old society of social digital cameras and social platforms, was navigating the growing self-inflicted and market-driven pain. She has lost nearly a dozen since the middle of 2017. In the meantime, she was struggling to expand her user base to meet Wall Street's expectations while opposing the comparisons with fast-growing social platforms like Facebook, Google and even Twitter.…

Pornhub experienced a rise following Facebook's record breaking

The loss of Facebook was a gain for Pornhub, the Canadian adult video-sharing site reported an increase in traffic while the Social Network and its application family were dealing with the longest downtime recorded in their history. The outage began around noon ET Wednesday, and Pornhub said in a blog that its traffic had increased 11% above the average to 13 hours. and 19 percent above average at 7 pm, which is already one of the best viewing periods on the site. Pornhub And while some companies may have been…

Can the new Sheraton logo help reinvigorate the Legacy Hotel brand?

Two years ago, when Marriott International spent $ 13 billion to buy Starwood Hotels and Resorts Worldwide, it came into the possession of the posh St. Regis and W trend brands – and also a clumsy step-son named Sheraton. The Sheraton problem was not big. The well-known hotel brand has more than 440 properties worldwide, many of which are prime sites. Last year, Sheraton generated a global business figure of $ 9.2 billion a year. But Sheraton had never managed to stand out. Many properties, particularly in the United States,…

Building an Attribution Strategy

Customer journeys are complex. Getting an accurate and complete picture of your marketing attribution (the channels that drive leads and conversions) is essential to getting the best return on your marketing. In this guide, CallTrackingMetrics presents various channel assignment strategies and describes how CallTrackingMetrics can help you get a complete picture of the marketing journey. Visit Digital Marketing Depot to download "Find Success with Assignment and Tracking Calls." About the Author Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We offer hosted white papers and…

External digital advertising is divided into several channels

External digital advertising is evolving well beyond video display panels that, like mobile phones, could soon become divided into several channels. "A Canvas" for the New Generation For Gregg Witt, head of strategy at youth-focused marketing agency Engage Youth, outdoor digital displays may be considered as an extension. social media. There is "so much noise in social networks [conventional]," he said. But, when the selected Instagram posts are displayed on a digital screen outside of a concert or other event, it becomes "a canvas, an opportunity for the new generation…