This SXSW beer vending machine accepts that crypto-currencies

Civic, the blockchain-based identity platform, allows visitors to South by Southwest to To buy beer from vending machines using cryptocurrency. Promote its new mobile application, Civic Pay, the San Francisco-based company serving the beer of three encrypted vending machines in the Austin Convention Center. While manufacturers such as HTC and Samsung have started adding cryptocurrency wallets to newer smartphone models, the idea is still new to most users. "We try to make this understood to people so that they feel comfortable and that they learn the habit of using their…

Lush uses Machine Learning and AI to eliminate unnecessary packaging and signage

Lush is known for its colorful soaps and bath bombs, but the brand has always favored greenery above all else, and his very first SXSW activation was no exception. The brand has installed its bomb-bath pop-up to present its 54 new bath bomb creations without any signage. Participants could instead download the Lush Labs app, which uses AI and machine learning to determine what each bath bomb is with a quick snapshot. "At Lush, we care about sustainability and we wanted to adopt the same goal … and apply it…

All you need to know about writing meta-descriptions

Meta-descriptions – it sounds complicated, right? If someone had asked for a meta description two years ago, I would have supposed that they were trying to talk to me with nerdy. This looks like code, well above the head of a marketing agent. I am happy to announce that this is not the case. Meta-descriptions, despite their reputation, can be broken down quite simply. The more content you create and the more you engage in inbound marketing, the more you'll discover how important meta-descriptions are to the traffic and leads…

Some of the changes in the Twitter conversation is that the test is in its prototype application?

The twttr Twitter application prototype, which had been discussed for the first time last month, had been made available to its initial group of testers earlier this week. Twitter support tweeted during the introduction of twttr last month: "We want it to be easier to read, understand and participate in a conversation – and we would like to know what you think." TechCrunch's Sarah Perez shared details of several enhancements to the conversations that Twitter is testing in the prototype application. One of the most significant changes is the lack…

Facebook extends live television games and optimizes its musical functions

Facebook's video product manager, Paresh Rajwat, has detailed several Facebook Watch updates during the week. "South by Southwest" event on social networks, as well as new music features on user profiles. More than 20 new episodes of the original Red Table Talk show, hosted by Jada Pinkett Smith and her daughter (Willow Smith) and her mother (Adrienne Banfield-Jones), will come on Facebook. in May. Facebook said in a blog post that Red Table Talk had presented candid discussions on topics such as addiction, loss, domestic violence and race relations, adding…

Facebook and its family of applications suffered a breakdown for most of the day

Facebook began experiencing problems just before noon ET Wednesday which caused the virtual interruption of the social network and of its family of applications for hours. There was initial speculation about a massive denial of service (DDoS) attack, but that does not seem to have been the case. A Facebook spokesman said on Wednesday afternoon: We are aware that some people are currently having trouble accessing the family of Facebook applications. We are working to resolve the problem as quickly as possible, but we can confirm that the problem is…

Dentsu Aegis Network Expands Leadership Team with New Creative Leaders

Dentsu Aegis Network has expanded its leadership team with the creation of two new creative leadership positions. New executives will work alongside leaders from other departments, including media and performance, CRM and loyalty, customer experience and commerce. Dick Van Motman has been appointed General Manager, Creative, to develop and expand Dentsu Aegis Network's global creative offering. Van Motman was previously global president of Dentsu brand agencies in Singapore. Van Motman will work closely with Gordon Bowen, who will now assume the role of creative director at Dentsu Aegis Network, head…

21 original e-mail ideas for those who do not like to write

You do not have to write a 1,000-word blog post to get the content of your next e-mail newsletter or series of automated e-mails. In fact, you do not have to write at all. You can forget about the writer's block and try one of these 21 creative ideas. They are simple, easy and proven: professionals use them all the time! 1. Videos According to a MarTech Advisor study, adding videos to your emails can increase the clickthrough rate by 300%. To put this into perspective, if you make an…

WW uses Alexa and Google Home to help customers stay on their diet

WW weight loss experts – the company formerly Weight Watchers – can now take a new twist: diets weight loss management. The company has launched a Alexa skill and Google Home action, integrated with the wellness program's software applications, to allow customers to track their power plan through their smart speakers. . Simplified Management WW wants to "meet members where they are," said Nic Chiktani, Global Vice President of Product Management. Voice management is part of WW's branding and digital transformation, he said, and she relies on the company's research…

Samsung marketing director Marc Mathieu leaves the company after nearly four years

Samsung Electronics America marketing director Marc Mathieu leaves the brand after almost four years. "Marc left Samsung Electronics America. pursue opportunities outside the company. Marc was a valuable leader who made a significant contribution during his tenure at Samsung. We thank him for his time and efforts and wish him the best in his future endeavors, "said a spokesman for the brand. Mathieu confirmed this news afterwards. "I'm moving on to the next chapter of my career. Samsung has truly harnessed the power of technology for me and taught me…