Never face a creative block? This card game, invented by an agency founder, could help

If you ask anyone in the advertising industry, creative blocking is a real phenomenon that can prevent breakthrough ideas. There are all kinds of techniques and stories about how this wall can be broken by long walks and raids to turn around the internet to find strange things that could rattle something … something loose in the right part of the brain. For Matt Vojacek, director of the Zwelly agency in Columbus, Ohio, getting to the creative promise land takes a deck of cards he invented: The Game of Creativity.…

Is this paradise? No, it's an Amazon Prime activation at SXSW

Amazon Prime Video has brought the apocalypse to SXSW to promote its new Good Omens series, which will air on May 31. Amazon has taken a 19,000 square foot space to create an immersive experience called "Garden of Earthly Goodness Omens." The activation is divided into hell on one side and sky on the other, from the two main characters of Good Omens: an angel Aziraphale (Michael Sheen) and the demon Crowley (David Tennant). Here, Adweek video producer, Josh Rios, takes you into the experience created by LeadDog Marketing Group.

The abbreviated platform Quibi will debut in April 2020 and will feature a documentary on Evan Spiegel

Quibi, the new abbreviated content platform, adds four titles to its inaugural content list, as well a more definitive beginning The company, founded by Dreamworks co-founder Jeffrey Katzenberg, and former HP CEO Meg Whitman, will only make its debut in April, said Katzenberg today on the South by Southwest scene in Austin, Texas. However, the company adds a number of big names to its range of stars. The newest addition to the growing list is Fratboy Genius, a series that tells the story of Snap Inc. founder Evan Spiegel. "It's…

Jonah Peretti says that BuzzFeed reported $ 100 million last year to non-existent sources in 2017

BuzzFeed raised about $ 100 million last year. companies that did not exist in 2017 and is expected to reach the same number year, according to a memo of the company and the chief executive's speech, Jonah Peretti, on the SXSW. This announcement indicates that the digital media company is beginning to receive dividends in areas such as online sales, influence services and integrated advertising. products to try to break free from the dependence on large technological platforms. It comes after the company reduced its journalistic activities earlier this year,…

Social media content calendar template that every marketing manager needs [Free Template]

"We have a 9-hour meeting? Hold on, just let me click on the internet like crazy to find something for the morning tweet." Sound familiar? Blurring for social content is not new. We have meetings. We run late. Things are going up. And it's really hard to get a significant amount of work when the next social media update threatens you over the head every 30, 60 or 90 minutes. Everything happens so fast that you might sometimes feel like vapors are forming, which is why pre-programmed social media content…

Standing out at SXSW means creating interwoven experiences with relevant technologies

March is upon us, which means industry marketers are preparing for SXSW to check the latest activations and panels of experts. For brands and technology companies looking to create a sensation and create something that really resonates, the festival is the perfect opportunity to trigger an experiential activation that attracts their audience (and potential newcomers) and keeps them on the long run. term. In any case, ideally. We asked our Adweek Advisory Board, comprised of 23 leaders in the fields of marketing, media and technology, to provide feedback on how…

How Agencies Celebrate International Women's Day and Women's History Month

Even in 2019, women are far too rare in the advertising industry – and more in higher level positions. To encourage the advancement of women in the industry and to celebrate their own illustrious leaders and creators, agencies across the United States partner with their clients or act on their own behalf to create unique campaigns and projects around International Women's Day on Friday. Here's how agencies celebrate women today – and throughout the month of women's history. Huge unveils its first intelligent tampon dispenser at SXSW At SXSW on…

Email Marketing Specialists Can Learn from Morning Brew's Expansion

Alex Lieberman (left) and Austin Rief, founders of Morning Brew While marketers of all kinds are working on dozens of personalities who make up their target audience, the team's successful press brand Morning Brew thinks they have found a better solution. Target a character … only one. "We chose a real human being and explained in detail what he does," said Alex Lieberman, co-founder of Morning Brew, "literally codifying a character and his behavior to which we can refer at any time ". This character is very much like Lieberman…

5 new trends to expect at SXSW this year

It can be difficult to decide how to spend a weekend or even a week in South By Southwest. The annual event in Austin, Texas, begins Today, hundreds of speakers and tens of thousands of participants discuss the present and the future of technology and culture. This year, 25 pieces will help participants navigate the discussions of the future, ranging from artificial intelligence to virtual reality, through more traditional themes such as advertising and music. The 2019 SXSW also has newcomers, namely two new upcoming tracks. next week: one for…

How Can Retailers Survive the Bastion of Amazon in Google Search

Retail marketers can not get out of Amazon with paid Google SERP, but they can find white space. Among the measures that can help is the sharing of impressions. This is in the Google Auction Insights report for paid shopping and search campaigns. The share of impressions is the percentage of impressions received by your ads, divided by the estimated number of impressions that the ads were likely to receive. The eligibility of Google is determined based on several factors, including targeting settings, approval statuses and quality. On the surface,…